Destination Management Plan for Albury

The planning process for this Destination Management Plan integrated both demand (the visitor or consumer needs) and supply (the product or experience). While the geographic area that this Plan focuses on is the Local Government Area of Albury, it also proposed a number of cooperative initiatives with the City of Wodonga, given its close proximity … Read more

Destination Management Plan for Docklands, Melbourne

Our process started with a review of the Docklands visitor economy operating environment, documented as a Situation Analysis Report. This revealed major inconsistencies in branding. and strategic issues with the current visitor product / experience offer: Not enough to drive Docklands as a destination, and less than most consumers expect Insufficient capitalising on the waterfront … Read more

Destination Management Plan for Moorabool Shire

Despite being just an hour’s drive west of Melbourne, Moorabool had low market awareness and was an immature destination. We conducted a brand compatibility match to the events, to determine which ones were helping build brand strength, and an event calendar that contrasted industry demand for stimulus with the supply of events, and colour coded … Read more

Destination Management Plan for Wellington Shire, NSW

We prepared a Destination Management Plan for the Wellington Shire, NSW. This included: An analysis of the regional visitor market. An analysis of the regional tourism product. An analysis of regional events. An analysis of regional tourism brand and marketing. The brand analysis involved a competitor analysis that included Parkes, Dubbo, Mudgee and Wellington, then … Read more

Tourism Development Plan for Townsville Region

SMA Tourism produced a Tourism Development Plan for Townsville City and the Townsville region. The region incorporates Burdekin to the south, Charters Towers to the west, Magnetic Island to the east and Hinchinbrook to the north. Our work included: review of current target markets versus current visitor data; review of current brand versus current marketing; … Read more

Anne Teddy Awori

Anne Teddy Awori hedashot

Anne joined SMA Tourism in 2015 to undertake iconic tourism product development and is based in Uganda. She has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has a vast network of Ugandan tourism stakeholders, solid skills in public, private sector … Read more

Anne-Maria Mäkelä

Anne-Maria Mäkelä headshot

Anne-Maria joined SMA Tourism in 2015 to undertake iconic tourism product development in Uganda and is based in Finland. She has 20 year’s’experience working across the World in sustainable tourism, marketing and product development. She has become highly accomplished in tourism stakeholder consultation in developing countries, across public, private sector and non-governmental sectors. Anne-Maria’s focus … Read more

Annoncita Batamuriza

Annoncita (Anny) Batamuriza headshot

Annoncita (Anny) joined SMA Tourism in 2020 to develop religious tourism in Rwanda and is based in Rwanda. She has 22 years’ experience in tourism development and tourism marketing in Rwanda. Her tourism career evolved from managerial positions in international hotels, to that of a part time consultant for hotels and government and full-time manager … Read more

Beatriz Martin

Beatriz Martin headshot

Beatriz joined SMA Tourism as an Associate in 2020 and is based in Columbia. She has 15 years’ of experience in environmental and sustainable tourism projects for public institutions, cooperation agencies, non-governmental organizations (NGOs) and the private sector. Beatriz is an expert in tourism planning and in the development and implementation of applied methodologies for … Read more

Carolina Gonzales

Carolina Gonzales headshot

Carolina joined SMA Tourism in 2019 to develop a nature tourism plan and investment plan for Narino, Colombia, and is based in Colombia. She has solid experience in the design and implementation of policies, plans and the development of projects to promote sustainable tourism in protected areas generating benefits for local communities simultaneously utilising personal … Read more

Daysy Angeles

Daysy Angeles headshot

Daysy started working with SMA Tourism as an Associate in 2019, including the development of a Nature Tourism Strategy and investment prospectus for the Colombian region of Narino. Daysy has 15 years of experience as a tourism manager, designing, planning and managing tourism projects. She has led project teams at a National level in Peru … Read more

Emma Doyle

Emma Doyle headshot

Emma joined SMA Tourism in 2013 to develop a Sustainable Tourism Model for the Bahamas, and is based in Brisbane, Australia. Emma is an environmental management professional with 17 years’ experience working in Latin America and the Caribbean. Her experience covers some 70 international cooperation projects and stretches across a range of themes related to … Read more

Jacinta Outlaw

Jacinta Outlaw headshot

Jacinta started working with SMA Tourism in 2013, preparing tourism plans and feasibility studies in various parts of Australia. She has 18 years’ industry experience in business development and marketing, and a Bachelor of Business with a double major in Marketing and Tourism. Jacinta has a deep understanding of visitor and consumer motivations. She has … Read more

Jane McArthur

Jane McArthur headshot

Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 15 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more

Julián Huerfano

Julian Huerfano headshot

Julián joined SMA Tourism in 2018 to develop nature tourism and an investment plan in Colombia, and then a Nature Tourism Recovery Plan for Colombia, and is based in Colombia. He has 15 years’ experience in administration, finance, social investment and project management relating to sustainability and tourism. During the last 10 years, he has … Read more

Karl Flowers

Karl Flowers headshot

Karl joined SMA Tourism in 2014 to lead tourism market analysis, economic impact assessment and policy design, and he is based in Melbourne, Australia. Karl has 25 years’ experience as a tourism industry specialist working as a Tourism & Aviation Economist and acting Director Strategy and Research for Tourism Australia, General Manager Policy and Research … Read more

Lintang Ayu Nugrahaning Tyas

Lintang Ayu headshot

Lintang joined SMA Tourism as an Associate in 2020, and is based in Indonesia. She has 15 years’ experience in tourism and related disciplines. Her focus is on tourism planning and sustainable tourism development in rural and conservation areas. She is also experienced in working in remote areas with different cultures, and has significant experience … Read more

Marcello Notarianni

Marcello Notarianni headshot

Marcello joined SMA Tourism in 2016 to play frequent roles in international projects and is based in Spain. He has over 22 years of experience in sustainable tourism development, including market analysis, special interest tourism product development and feasibility studies. Within SMA Tourism, Marcello focuses on sustainable tourism policy, product development, marketing strategies and self-financing … Read more

Marina Novelli

Marina Novelli headshot

Marina joined SMA Tourism in 2020 and is based in the United Kingdom. She is an internationally renowned tourism and international development expert and Professor of Tourism and International Development at the University of Brighton (UK), and an Affiliate Member of the UN World Tourism Organisation. Marina has written and advised extensively in the field … Read more

Marta Saya

Marta Saya headshot

Marta joined SMA Tourism in 2020 and is based in Cambodia. She holds a Bachelor of Arts and Tourism Management and studies from the Royal University of Phnom Penh. She has 12 years’ experience in tourism planning, stakeholder coordination, tourism development and strategic planning. She has a strong knowledge of the tourism sector in Cambodia, and … Read more

Mauricio Rincón Falla

Mauricio Rincon Falla headshot

Mauricio joined SMA Tourism in 2018 to develop nature tourism in Colombia and is based in Colombia. He is a specialist in marketing management, focusing on projects that improve community and SME access to sustainable economic opportunities, especially in the tourism sector. He is skilled in situation analysis, and medium and long-term planning, has extensive … Read more

Nahar Muhammed

Nahar Muhammed headshot

Nahar has over 13 years of experience in tourism planning and sustainable tourism development. His key skills are in sustainable tourism planning, sustainable tourism development and ecotourism development and operations. Nahar has significant recent experience with India’s tourism policy and planning environment. He has developed tourism policies, strategies and action plans for tourism projects across … Read more

Sarah Myers

Sarah is an experienced and results-focused strategic leader. She is known for helping businesses and communities to innovate and grow. Her strong commercial understanding, strategic thinking, global brand management experience and ability to harness consumer insights for growth means that she can help any client improve business performance. With over 20 years in the food, … Read more

Sharon Veale

Sharon Veale headshot

Sharon started working with SMA Tourism in 2014, with the development of an interpretation plan for a former gold mining town, now major heritage attraction, and then and a feasibility study for a new cultural museum, exhibition and archive centre for Ballarat, Victoria. Sharon brings a wealth of expertise and over 15 years’ experience in … Read more

Simon McArthur

Simon McArthur headshot

Simon has managed SMA Tourism since its inception in 2013. He has 30 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel management, and has published many books in these fields. His qualifications, diverse experience and … Read more