Man taking photo from helicopter, Nitmiluk Gorge, Northern Territory

Diagnosis & Planning

Photo courtesy of Tourism Australia

Our work in diagnosis and planning for tourism includes:

Situation / Gap Analysis / Market Needs
Product audits (attractions, accommodation, tours, food and beverage, supporting facilities and infrastructure
Operational audits
Destination Management Plans
Strategic Tourism Plans
Business and Marketing Plans
Site Master Plans for tourism attractions
Visitor Management Plans
Interpretation Plans
Tourism Monitoring and Adaptive Management Models / Observatories / Carrying Capacity
Tourism Project and Program Evaluations

Our work typically features diagnosing what the market wants and isn’t getting, what experiences are driving the brand, and what products need reinvigoration.

Our plans are very visual, showing relationships and key ideas using diagrams, matrices and images. Our Implementation Plans reflect stakeholder expertise and resources.

The organisation ‘Australian Regional Tourism’ has reviewed our work and confirmed we are one of a few consultants capable of preparing Destination Management Plans to Australia’s National Standards.

Diagnosis & Planning

We diagnose what the market wants and isn’t getting, what experiences are driving the brand, and what products need reinvigoration.

Case Study for Luxury Lodge development

We were asked to make an informed assessment of the market opportunity, commercial feasibility and expected economic benefits of expanding the luxury lodge offering in the Northern Territory, Central Australia.

Working with GHD Advisory, we:

Prepared a Situation Analysis, featuring a full analysis of current NT luxury market data, determine unfulfilled demand for luxury lodges in the Northern Territory, benchmark relevant luxury lodges, conduct a course assessment of 21 potential regions, and then a detailed site assessment of 15 sites
Developed luxury lodge concept designs for two shortlisted sites
Prepared a business case covering financial and commercial feasibility assessment, potential barriers and constraints, as well as potential investment levers the NT Government could consider pursuing to maximise private sector investment

Photos courtesy of Tourism Australia