Destination Management Plan for Albury

The planning process for this Destination Management Plan integrated both demand (the visitor or consumer needs) and supply (the product or experience). While the geographic area that this Plan focuses on is the Local Government Area of Albury, it also proposed a number of cooperative initiatives with the City of Wodonga, given its close proximity … Read more

Destination Management Plan for Docklands, Melbourne

Our process started with a review of the Docklands visitor economy operating environment, documented as a Situation Analysis Report. This revealed major inconsistencies in branding. and strategic issues with the current visitor product / experience offer: Not enough to drive Docklands as a destination, and less than most consumers expect Insufficient capitalising on the waterfront … Read more

Destination Management Plan for Moorabool Shire

Despite being just an hour’s drive west of Melbourne, Moorabool had low market awareness and was an immature destination. We conducted a brand compatibility match to the events, to determine which ones were helping build brand strength, and an event calendar that contrasted industry demand for stimulus with the supply of events, and colour coded … Read more

Destination Management Plan for Wellington Shire, NSW

We prepared a Destination Management Plan for the Wellington Shire, NSW. This included: An analysis of the regional visitor market. An analysis of the regional tourism product. An analysis of regional events. An analysis of regional tourism brand and marketing. The brand analysis involved a competitor analysis that included Parkes, Dubbo, Mudgee and Wellington, then … Read more

Environmental Management System for IBIS & Novotel Hotels Homebush Bay

The Novotel and Ibis Sydney Olympic Park is located 25 minutes drive from the centre of Sydney Australia, within the heart of Sydney Olympic Park precinct, where the 2000 Olympics were held. The hotel’s target markets are business travelers, conferences and events. The hotel is managed by ACCOR. The property offers 144 4 star guest … Read more

Feasibility Study for New Crowne Plaza, Newcastle

As part of the redevelopment of Newcastle’s port, we worked helped develop a feasibility study and provided development advice for the Crowne Plaza. The feasibility included a market assessment and gap analysis for the business and leisure market, concepts for alternative room types and conference facilities, and total number of rooms and subsequent footprint versus … Read more

Marketing Plan for hotel – Noah’s on the Beach

Noah’s on the Beach is a successful 91 room hotel on the edge of Newcastle Beach. The property has a strong conference business, and is a popular function and restaurant venue for locals. We consulted widely with staff, then undertook a detailed analysis of the product strength, current corporate market, third party website profiling of … Read more

Strategies to mitigate climate change for tourism, Maldives

Simon facilitated a one-day workshop with 50 Maldives tourism stakeholders. He first provided a presentation on the likely impact of climate change on tourism in the Maldives, and potential solutions to mitigate against the impacts. Simon then facilitated smaller groups to further develop the solutions so that they reflected the local situation, including available resources … Read more

Sustainable Tourism Model for Shoalhaven Region

Organisations have plans to manage what they want to do. However, a plan is written in one moment of time. The more time passes, the more chance that a plan can become out of date. Models are designed not to go out of date. A model is like a living, constantly adapting plan. We are … Read more

Tourism Development Plan for Townsville Region

SMA Tourism produced a Tourism Development Plan for Townsville City and the Townsville region. The region incorporates Burdekin to the south, Charters Towers to the west, Magnetic Island to the east and Hinchinbrook to the north. Our work included: review of current target markets versus current visitor data; review of current brand versus current marketing; … Read more

Tourism Optimisation Management Model for Kangaroo Island

This ground breaking project extended the Limits of Acceptable Change (LAC) model to a more tourism friendly monitoring and adaptive management system called TOMM (Tourism Optimisation Management Model). TOMM operates at a regional level – across Kangaroo Island in South Australia, best known for its seal interaction. We developed the model through extensive consultation, then … Read more

Anne Teddy Awori

Anne Teddy Awori hedashot

Anne joined SMA Tourism in 2015 to undertake iconic tourism product development and is based in Uganda. She has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has a vast network of Ugandan tourism stakeholders, solid skills in public, private sector … Read more

Beatriz Martin

Beatriz Martin headshot

Beatriz joined SMA Tourism as an Associate in 2020 and is based in Columbia. She has 15 years’ of experience in environmental and sustainable tourism projects for public institutions, cooperation agencies, non-governmental organizations (NGOs) and the private sector. Beatriz is an expert in tourism planning and in the development and implementation of applied methodologies for … Read more

Jacinta Outlaw

Jacinta Outlaw headshot

Jacinta started working with SMA Tourism in 2013, preparing tourism plans and feasibility studies in various parts of Australia. She has 18 years’ industry experience in business development and marketing, and a Bachelor of Business with a double major in Marketing and Tourism. Jacinta has a deep understanding of visitor and consumer motivations. She has … Read more

Jane McArthur

Jane McArthur headshot

Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 15 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more

Jesse Mowbray

Jesse Mowbray headshot

Jesse started working with SMA Tourism as an Associate in 2019, including a Feasibility Study for the former Wellington Gaol and Police Station in western New South Wales, Australia. Jesse is a registered Architect with more than 14 years of professional experience in local, national, and international projects. This work has been undertaken across the … Read more

Karl Flowers

Karl Flowers headshot

Karl joined SMA Tourism in 2014 to lead tourism market analysis, economic impact assessment and policy design, and he is based in Melbourne, Australia. Karl has 25 years’ experience as a tourism industry specialist working as a Tourism & Aviation Economist and acting Director Strategy and Research for Tourism Australia, General Manager Policy and Research … Read more

Lintang Ayu Nugrahaning Tyas

Lintang Ayu headshot

Lintang joined SMA Tourism as an Associate in 2020, and is based in Indonesia. She has 15 years’ experience in tourism and related disciplines. Her focus is on tourism planning and sustainable tourism development in rural and conservation areas. She is also experienced in working in remote areas with different cultures, and has significant experience … Read more

Marina Novelli

Marina Novelli headshot

Marina joined SMA Tourism in 2020 and is based in the United Kingdom. She is an internationally renowned tourism and international development expert and Professor of Tourism and International Development at the University of Brighton (UK), and an Affiliate Member of the UN World Tourism Organisation. Marina has written and advised extensively in the field … Read more

Marta Saya

Marta Saya headshot

Marta joined SMA Tourism in 2020 and is based in Cambodia. She holds a Bachelor of Arts and Tourism Management and studies from the Royal University of Phnom Penh. She has 12 years’ experience in tourism planning, stakeholder coordination, tourism development and strategic planning. She has a strong knowledge of the tourism sector in Cambodia, and … Read more

Ogaga Udjo

Ogaga Udjo headshot

Ogaga joined SMA Tourism in 2020 and is based in South Africa. He is an aviation and tourism advisory expert that joined SMA Tourism in 2020. He has had a career across South African Airways, Qatar Airways and Comair Limited with a holistic focus on route development. He previously worked as a commercial strategist (VP) … Read more

Rafael Llopis

Rafael Llopis headshot

Rafael joined SMA Tourism in 2020 and is based in China. Rafael has a solid understanding of business in China and insights on trends and behaviour of the Chinese consumer. Rafael has lived in Mainland China since 2003. In 2008 Rafael started the Chinese branch of Aragon Exterior, mainly providing market entry services for companies … Read more

Simon McArthur

Simon McArthur headshot

Simon has managed SMA Tourism since its inception in 2013. He has 30 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel management, and has published many books in these fields. His qualifications, diverse experience and … Read more