Destination Management Plan for Riverina Murray region, NSW

The Riverina Murray visitor economy region in NSW encompasses 149,000 square kilometres, the third longest navigable river in the world, 16 National Parks, two RAMSAR listed wetlands, one World Heritage Listed area 22 local government areas and is home to over 275,000 people. The purpose of preparing this DMP was to ensure the visitor economy is planned through a coordinated and sustainable approach. This DMP was developed to enhance the region’s appeal, visitor experiences and drive visitor economy benefits to NSW.

The first phase of the project developed a Situation Analysis Report and then involved some 25 face to face workshops, online survey and analysis of existing plans and visitor data.

The Final DMP featured five strategic directions:

  1. Develop agritourism product at strategic locations to differentiate the region
  2. Facilitate the development of priority strength products
  3. Rebuild an optimal workforce, market and development finance
  4. Enhance the sustainability of the visitor economy
  5. Facilitate ways for the visitor economy to work closer together

Four strategic directions followed this:

  • Develop an agritourism product development strategy Conduct an accommodation gap and opportunity analysis
  • Develop thematic interpretive content for touring routes and trails that strengthens their appeal
  • Source / develop / share relevant recruitment toolkits
  • Lobby for changes to Murray River management that assist the regional visitor economy

An Implementation Plan was developed that presented actions to deliver each of the strategic directions, including priority, timeframe, lead and support organisations.

To access a copy of the plan:

Destination Riverina Murray, NSW
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