Cultural Tourism Plan for Wollongong

Cultural tourism allows travellers to be immersed in local rituals and routines, taking away not only pretty photos but also shared memories of unique experiences. Cultural tourism encourages local communities to embrace their culture and boosts economic growth.  Developing culturally geared tourism programs encourages destinations to celebrate and promote what distinguishes their communities, and in … Read more

Nature Tourism Strategy for Canberra Region

We developed a nature tourism strategy for the Canberra region. The process to developing this strategy included: analysis of market data (qualitative and quantitative) to determine growth segment opportunities for product development / reinvigoration and marketing stimulus; stakeholder consultation, including an online survey testing the potential to stimulate the VFR sector; an extensive product audit … Read more

Nature Tourism Strategy for Narino, Colombia

In Nariño, nature tourism offers enormous potential to create employment and help achieve national development goals for poverty alleviation, economic growth and the conservation of the department’s unique natural and cultural resources wealth. The Nariño nature tourism offer is relatively passive (based on looking rather than doing) and there is a lack of experiences. However, … Read more

Recovery Plan for Nature-based tourism in Colombia

USAid engaged Colombian based CREATA and SMA Tourism to assess the feasibility of major investment in nature based tourism in former conflict regions of Colombia. To achieve this we undertook: an analysis of the tourism and nature tourism market pre and during the COVID-19 pandemic; separate primary market research into international and domestic markets, and … Read more

Anne Teddy Awori

Anne Teddy Awori hedashot

Anne joined SMA Tourism in 2015 to undertake iconic tourism product development and is based in Uganda. She has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has a vast network of Ugandan tourism stakeholders, solid skills in public, private sector … Read more

Anne-Maria Mäkelä

Anne-Maria Mäkelä headshot

Anne-Maria joined SMA Tourism in 2015 to undertake iconic tourism product development in Uganda and is based in Finland. She has 20 year’s’experience working across the World in sustainable tourism, marketing and product development. She has become highly accomplished in tourism stakeholder consultation in developing countries, across public, private sector and non-governmental sectors. Anne-Maria’s focus … Read more

Annoncita Batamuriza

Annoncita (Anny) Batamuriza headshot

Annoncita (Anny) joined SMA Tourism in 2020 to develop religious tourism in Rwanda and is based in Rwanda. She has 22 years’ experience in tourism development and tourism marketing in Rwanda. Her tourism career evolved from managerial positions in international hotels, to that of a part time consultant for hotels and government and full-time manager … Read more

Daysy Angeles

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Daysy started working with SMA Tourism as an Associate in 2019, including the development of a Nature Tourism Strategy and investment prospectus for the Colombian region of Narino. Daysy has 15 years of experience as a tourism manager, designing, planning and managing tourism projects. She has led project teams at a National level in Peru … Read more

Jacinta Outlaw

Jacinta Outlaw headshot

Jacinta started working with SMA Tourism in 2013, preparing tourism plans and feasibility studies in various parts of Australia. She has 18 years’ industry experience in business development and marketing, and a Bachelor of Business with a double major in Marketing and Tourism. Jacinta has a deep understanding of visitor and consumer motivations. She has … Read more

Jane McArthur

Jane McArthur headshot

Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 15 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more

Jim Ayorekire

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Jim started working with SMA Tourism as an Associate in 2016, supporting the development of an Iconic Tourism Product Development Project for Uganda. Jim has 20 years’ experience as an academic researcher, consultant and educator in the areas of destination planning and management, tourism product mapping, wildlife-based tourism assessment, wildlife community-based tourism management, protected area … Read more

Julián Huerfano

Julian Huerfano headshot

Julián joined SMA Tourism in 2018 to develop nature tourism and an investment plan in Colombia, and then a Nature Tourism Recovery Plan for Colombia, and is based in Colombia. He has 15 years’ experience in administration, finance, social investment and project management relating to sustainability and tourism. During the last 10 years, he has … Read more

Karl Flowers

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Karl joined SMA Tourism in 2014 to lead tourism market analysis, economic impact assessment and policy design, and he is based in Melbourne, Australia. Karl has 25 years’ experience as a tourism industry specialist working as a Tourism & Aviation Economist and acting Director Strategy and Research for Tourism Australia, General Manager Policy and Research … Read more

Marcello Notarianni

Marcello Notarianni headshot

Marcello joined SMA Tourism in 2016 to play frequent roles in international projects and is based in Spain. He has over 22 years of experience in sustainable tourism development, including market analysis, special interest tourism product development and feasibility studies. Within SMA Tourism, Marcello focuses on sustainable tourism policy, product development, marketing strategies and self-financing … Read more

Marina Novelli

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Marina joined SMA Tourism in 2020 and is based in the United Kingdom. She is an internationally renowned tourism and international development expert and Professor of Tourism and International Development at the University of Brighton (UK), and an Affiliate Member of the UN World Tourism Organisation. Marina has written and advised extensively in the field … Read more

Mauricio Rincón Falla

Mauricio Rincon Falla headshot

Mauricio joined SMA Tourism in 2018 to develop nature tourism in Colombia and is based in Colombia. He is a specialist in marketing management, focusing on projects that improve community and SME access to sustainable economic opportunities, especially in the tourism sector. He is skilled in situation analysis, and medium and long-term planning, has extensive … Read more

Nahar Muhammed

Nahar Muhammed headshot

Nahar has over 13 years of experience in tourism planning and sustainable tourism development. His key skills are in sustainable tourism planning, sustainable tourism development and ecotourism development and operations. Nahar has significant recent experience with India’s tourism policy and planning environment. He has developed tourism policies, strategies and action plans for tourism projects across … Read more

Simon McArthur

Simon McArthur headshot

Simon has managed SMA Tourism since its inception in 2013. He has 30 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel management, and has published many books in these fields. His qualifications, diverse experience and … Read more