Feasibility Assessment and Development Plan for Coal Creek Attraction

Coal Creek is a heritage attraction three hours east of Melbourne, Australia. Our task was to determine how to get the business back to cost neutrality. Following extensive research and consultation, we concepted a range of cost saving measures and revenue generating experiences, including a son et lumiere to create profile, an interactive mobile platform … Read more

Feasibility Study and Business Case for a Cultural Centre for the Kimberley

Following extensive market analysis, product benchmarking and consultation, SMA is currently developing concepts for a cultural centre, based in Broome, servicing the whole of the Kimberley region. The concepts are proposed to include Australia’s first multi-cultural, including Aboriginal interpretation, of Aboriginal AND non-Aboriginal culture. We market tested the options and price points, then prepared a … Read more

Feasibility Study and Business Case for a new art museum, Shepparton Victoria

The Shepparton Art Museum in Victoria (Australia) is significantly constrained by its location, small building and management by local government. SMA were engaged to develop and test the feasibility of options for a new SAM, which included alternative art museum experiences, alternative locations and alternative governance models. As part of the consultation, we developed an … Read more

Feasibility Study and Business Case for new Aboriginal Centre and tourism experiences

Shellharbour City Council asked us to prepare a feasibility study for a Coastal Aboriginal Interpretive Centre. The objectives of this project were to: Identify options for a Keeping Place, leading Aboriginal interpretation experiences, Interpretation Centre, and governance model to service them Choose the most superior option(s) for the core Aboriginal interpretation experience(s), location of a … Read more

Feasibility Study for Canopy Walk in Otway Ranges

The Otway Hinterland is a vast tract of cool temperate rainforest and very tall eucalypt forest. This Plan sought to divert some of the huge tourism activity on the adjacent Great Ocean Road into the Hinterland, to stimulate investment and employment. The project started with a site analysis to determine the best place for an … Read more

Feasibility Study for new accommodation and interpretive experience

We developed three new accommodation experiences to increase the competitiveness and profitability of the Western Plains Zoo. Our product development and feasibility work triggered: a $2M investment to add more glamping tents in front of the savannah area and move the famous Roar and Snore tented accommodation to a larger site; and a $4M investment … Read more

Feasibility Study for New Crowne Plaza, Newcastle

As part of the redevelopment of Newcastle’s port, we worked helped develop a feasibility study and provided development advice for the Crowne Plaza. The feasibility included a market assessment and gap analysis for the business and leisure market, concepts for alternative room types and conference facilities, and total number of rooms and subsequent footprint versus … Read more

Feasibility Study to develop Religious Tourism in Rwanda

TradeMark East Africa and Rwanda Development Board engaged us to determine the feasibility of developing a new religious tourism sector. Our work across the country included: a Situation Analysis, featuring international review of the sector, consultation an audit of 18 potential sites and shortlisting of seven concepts; detailed feasibility of seven proposals, including market testing … Read more

Anne Teddy Awori

Anne Teddy Awori hedashot

Anne joined SMA Tourism in 2015 to undertake iconic tourism product development and is based in Uganda. She has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has a vast network of Ugandan tourism stakeholders, solid skills in public, private sector … Read more

Annoncita Batamuriza

Annoncita (Anny) Batamuriza headshot

Annoncita (Anny) joined SMA Tourism in 2020 to develop religious tourism in Rwanda and is based in Rwanda. She has 22 years’ experience in tourism development and tourism marketing in Rwanda. Her tourism career evolved from managerial positions in international hotels, to that of a part time consultant for hotels and government and full-time manager … Read more

Jane McArthur

Jane McArthur headshot

Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 15 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more

Julián Huerfano

Julian Huerfano headshot

Julián joined SMA Tourism in 2018 to develop nature tourism and an investment plan in Colombia, and then a Nature Tourism Recovery Plan for Colombia, and is based in Colombia. He has 15 years’ experience in administration, finance, social investment and project management relating to sustainability and tourism. During the last 10 years, he has … Read more

Karl Flowers

Karl Flowers headshot

Karl joined SMA Tourism in 2014 to lead tourism market analysis, economic impact assessment and policy design, and he is based in Melbourne, Australia. Karl has 25 years’ experience as a tourism industry specialist working as a Tourism & Aviation Economist and acting Director Strategy and Research for Tourism Australia, General Manager Policy and Research … Read more

Marcello Notarianni

Marcello Notarianni headshot

Marcello joined SMA Tourism in 2016 to play frequent roles in international projects and is based in Spain. He has over 22 years of experience in sustainable tourism development, including market analysis, special interest tourism product development and feasibility studies. Within SMA Tourism, Marcello focuses on sustainable tourism policy, product development, marketing strategies and self-financing … Read more

Maudie Palmer

Maudie Palmer headshot

Maudie joined SMA Tourism in 2017 to prepare a feasibility study and business case for a new art gallery in Shepparton, Victoria, and is based in Melbourne, Australia. Maudie has since operated as the SMA Tourism expert in similar gallery projects across Australia. Maudie is an expert in the field of Australian modern art and … Read more

Mauricio Rincón Falla

Mauricio Rincon Falla headshot

Mauricio joined SMA Tourism in 2018 to develop nature tourism in Colombia and is based in Colombia. He is a specialist in marketing management, focusing on projects that improve community and SME access to sustainable economic opportunities, especially in the tourism sector. He is skilled in situation analysis, and medium and long-term planning, has extensive … Read more

Max Player

Max Player headshot

Max joined SMA Tourism in 1997 to redevelop the former North Head Quarantine Station into a boutique cultural tourism attraction, and is based in Sydney, Australia. Max has over 40 years experience in the building industry, hospitality education and hotel business management. Working with construction companies such as K.B. Hutcherson and Condux, he developed project concepts, feasibility studies, … Read more

Sharon Veale

Sharon Veale headshot

Sharon started working with SMA Tourism in 2014, with the development of an interpretation plan for a former gold mining town, now major heritage attraction, and then and a feasibility study for a new cultural museum, exhibition and archive centre for Ballarat, Victoria. Sharon brings a wealth of expertise and over 15 years’ experience in … Read more

Simon McArthur

Simon McArthur headshot

Simon has managed SMA Tourism since its inception in 2013. He has 30 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel management, and has published many books in these fields. His qualifications, diverse experience and … Read more