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We developed three new accommodation experiences to increase the competitiveness and profitability of the Western Plains Zoo.
Our product development and feasibility work triggered:
- a $2M investment to add more glamping tents in front of the savannah area and move the famous Roar and Snore tented accommodation to a larger site; and
- a $4M investment to develop 15 Savannah Cabins.
![Styled shot of couple sitting on deck looking at giraffes and zebras](https://smatourism.com/wp/wp-content/uploads/2021/10/Product-development.jpg)
![](https://smatourism.com/wp/wp-content/uploads/2021/10/Western-Plains-Glamping-collage.jpg)
Taronga Western Plains Zoo, Dubbo