Feasibility Study to develop Religious Tourism in Rwanda

Five women acting on stage in a play, one on her knees looking to the sky

TradeMark East Africa and Rwanda Development Board engaged us to determine the feasibility of developing a new religious tourism sector.

Our work across the country included:

  • a Situation Analysis, featuring international review of the sector, consultation an audit of 18 potential sites and shortlisting of seven concepts;
  • detailed feasibility of seven proposals, including market testing proposals, staging plan, development costs, visitation and financial forecasting, social and economic impact assessment, risk assessment, analysis of funding from multilateral, bilateral, church and private sector, and recommendations;
  • detailed consultation with funders, and production of a Prospectus and recommendations

The Feasibility Study, including field work, was undertaken during the COVID-19 pandemic and the feasible proposals present a lead product for a Rwanda Tourism Recovery Plan.

TradeMark East Africa