SMA Tourism produced the 2023-2030 Destination Management Plan for the NSW Riverina Murray region. This document set a priority to develop and implement an Agritourism, Produce, Food and Drink Product & Experience Development Strategy. SMA Tourism were again engaged to develop this Agritourism Strategy to provide the directions needed to grow a differentiated and competitive … Read more
The planning process for this Destination Management Plan integrated both demand (the visitor or consumer needs) and supply (the product or experience). While the geographic area that this Plan focuses on is the Local Government Area of Albury, it also proposed a number of cooperative initiatives with the City of Wodonga, given its close proximity … Read more
Our process started with a review of the Docklands visitor economy operating environment, documented as a Situation Analysis Report. This revealed major inconsistencies in branding. and strategic issues with the current visitor product / experience offer: Not enough to drive Docklands as a destination, and less than most consumers expect Insufficient capitalising on the waterfront … Read more
Despite being just an hour’s drive west of Melbourne, Moorabool had low market awareness and was an immature destination. We conducted a brand compatibility match to the events, to determine which ones were helping build brand strength, and an event calendar that contrasted industry demand for stimulus with the supply of events, and colour coded … Read more
The Riverina Murray visitor economy region in NSW encompasses 149,000 square kilometres, the third longest navigable river in the world, 16 National Parks, two RAMSAR listed wetlands, one World Heritage Listed area 22 local government areas and is home to over 275,000 people. The purpose of preparing this DMP was to ensure the visitor economy … Read more
We prepared a Destination Management Plan for the Wellington Shire, NSW. This included: An analysis of the regional visitor market. An analysis of the regional tourism product. An analysis of regional events. An analysis of regional tourism brand and marketing. The brand analysis involved a competitor analysis that included Parkes, Dubbo, Mudgee and Wellington, then … Read more
Trade Mark East Africa, Uganda Tourism Board and the Ministry of Tourism and Antiquities asked us to develop four iconic tourism products for Uganda. The aim of this project was to create some more ‘Wow factor’ for Uganda, by creating several more iconic products for the country. We were asked to develop iconic products for … Read more
Working with Conrad Gargett and GML Heritage, we developed a Site Master Plan for the Kingston and Arthurs Vale World Heritage Site on Norfolk Island, two hours flight time north east of Brisbane, Australia. The site is one of Australia’s most significant former convict sites. Our work included:
SMA Tourism produced a Tourism Development Plan for Townsville City and the Townsville region. The region incorporates Burdekin to the south, Charters Towers to the west, Magnetic Island to the east and Hinchinbrook to the north. Our work included: review of current target markets versus current visitor data; review of current brand versus current marketing; … Read more
The Tasmanian government asks us to identify product development and investment opportunities that could drive visitor demand to Far North West Tasmania. And specifically increase first-time and repeat visitation to the target region; increase the average length of stay; increase visitor expenditure; increase visitor dispersal (geographically and seasonally); increase visitor satisfaction, and consequently, increase the … Read more
The Riverland region is not Australia’s largest wine producing region synonymous with Australia’s largest river, the Murray, and the verge that the Murray creates. This verge features almost linear adjacent strips of river generated wetlands, followed by viticulture and agriculture, followed by mulga and low dry woodlands. We developed ‘Riverland on the Verge’ as a … Read more
Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 20 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more
Julián joined SMA Tourism in 2018 to develop nature tourism and an investment plan in Colombia, and then a Nature Tourism Recovery Plan for Colombia, and is based in Colombia. He has 15 years’ experience in administration, finance, social investment and project management relating to sustainability and tourism. During the last 10 years, he has … Read more
Marina joined SMA Tourism in 2020 and is based in the United Kingdom. She is an internationally renowned tourism and international development expert and Professor of Tourism and International Development at the University of Brighton (UK), and an Affiliate Member of the UN World Tourism Organisation. Marina has written and advised extensively in the field … Read more
Mauricio joined SMA Tourism in 2018 to develop nature tourism in Colombia and is based in Colombia. He is a specialist in marketing management, focusing on projects that improve community and SME access to sustainable economic opportunities, especially in the tourism sector. He is skilled in situation analysis, and medium and long-term planning, has extensive … Read more
Sarah is an experienced and results-focused strategic leader. She is known for helping businesses and communities to innovate and grow. Her strong commercial understanding, strategic thinking, global brand management experience and ability to harness consumer insights for growth means that she can help any client improve business performance. With over 20 years in the food, … Read more
Simon has managed SMA Tourism since its inception in 2013. He has 35 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel management, and has published many books in these fields. His qualifications, diverse experience and … Read more