Sector: Adventure
Destination Management Plan for Albury
The planning process for this Destination Management Plan integrated both demand (the visitor or consumer needs) and supply (the product or experience). While the geographic area that this Plan focuses on is the Local Government Area of Albury, it also proposed a number of cooperative initiatives with the City of Wodonga, given its close proximity … Read more
Destination Management Plan for Moorabool Shire
Despite being just an hour’s drive west of Melbourne, Moorabool had low market awareness and was an immature destination. We conducted a brand compatibility match to the events, to determine which ones were helping build brand strength, and an event calendar that contrasted industry demand for stimulus with the supply of events, and colour coded … Read more
Destination Management Plan for Wellington Shire, NSW
We prepared a Destination Management Plan for the Wellington Shire, NSW. This included: An analysis of the regional visitor market. An analysis of the regional tourism product. An analysis of regional events. An analysis of regional tourism brand and marketing. The brand analysis involved a competitor analysis that included Parkes, Dubbo, Mudgee and Wellington, then … Read more
Feasibility Study for Canopy Walk in Otway Ranges
The Otway Hinterland is a vast tract of cool temperate rainforest and very tall eucalypt forest. This Plan sought to divert some of the huge tourism activity on the adjacent Great Ocean Road into the Hinterland, to stimulate investment and employment. The project started with a site analysis to determine the best place for an … Read more
Iconic Product Development Strategy for Shipwreck Coast
The Shipwreck Coast, located three hours drove from Melbourne, is one of Australia’s coastal tourism icons. It is one of the top visited destinations in Australia, receiving 2M visitors per annum; mostly from China and Asia. However, key sites like the 12 Apostles have outdated visitor infrastructure and are becoming over crowded. There is also … Read more
Product Development Strategy and Master Plan for Wonga Wetlands
The Wonga Wetlands were established to manage local waste water, but the regular water supply has created a nature-based tourism attraction featuring diverse birdlife. The client wanted the attraction to be reinvigorated to have the potential to attract significant overnight visitors to Albury (and a subsequent economic benefit). We conducted an extensive analysis of the … Read more
Product Development Strategy for dive, ecotourism, cultural tourism and adventure tourism
As a tourism destination, the Solomon Islands only receives a small number of visitors and has them spread out over a vast archipelago. Australian tourism consultants were appointed to develop a Tourism Product Development Strategy. The team consisted of a tourism product development specialist, marketing specialist, infrastructure specialist, consultation specialist and a quantity surveyor. An … Read more
Review of Digital Marketing of Vanuatu, Samoa, New Caledonia and Solomon Islands
Supporting a marketing review for the Solomon Islands, we reviewed the digital marketing being done by Vanuatu, Samoa and New Caledonia. We undertook a comparative analysis of: a Google image search against the images used by each countries destination website;an analysis of the representation of the destination website images against the destination brand essence and … Read more
Seven day ecotour from Angel Falls summit to villages (involving helicopter drop at 2,000m Summit of Falls and hike down from crash site)
Involving a helicopter drop at 2,000m Summit of Falls and hike down from crash site. Angel Falls in Venezuela is the World’s tallest waterfall, in a majestic place. But the Venezuelan government wanted a WOW factor EXPERIENCE – something more immersive and high yielding to generate even more social media noise. We created an adventure … Read more
Strategic Plan for the Hume and Hovell Track, NSW
The Hume and Hovell Track (the Track), which stretches 426km between Yass and Albury in New South Wales, Australia. SMA Tourism prepared a Strategic Plan to address the ‘big picture’ of what the Track should be and what is needed to achieve this. This Strategic Plan proposed to transform the Hume and Hovell Track: The … Read more
Strategic Plan to Reinvigorate Mountain Biking in Forrest
The township of Forrest (Victoria) has a strong emergence of mountain biking. However, the trail network is unplanned and impossible to market. We began with a major piece of benchmarking to identify successful mountain biking trails in Australia and successful international destinations. We distilled key success factors and applied them to the Forrest trail network. … Read more
Tourism Development Plan for Townsville Region
SMA Tourism produced a Tourism Development Plan for Townsville City and the Townsville region. The region incorporates Burdekin to the south, Charters Towers to the west, Magnetic Island to the east and Hinchinbrook to the north. Our work included: review of current target markets versus current visitor data; review of current brand versus current marketing; … Read more
Tourism Development Strategy and Business Case for Walhalla Town and Underground Mine
Historic Walhalla was once one of Australia’s richest towns and home to over 4,000 gold seekers. Now ‘frozen in time’ Walhalla is home to only 20 residents. The current gold mine tour provides a very masculine and factual experience based on the physical operation of the mine. Contemporary visitors want the ‘big picture and its … Read more
Tourism Opportunity Study and Product Development Strategy for Collie, Western Australia
Collie is a township in Western Australia whose economy is largely tied to coal mining and coal-based power generation. The demand for coal fired energy in Western Australia is diminishing, due to a surplus of power and moves away from high carbon to low carbon generating sources. To avoid a long-term decline in business confidence … Read more
Tourism Product Development Strategy for Far North West Tasmania
The Tasmanian government asks us to identify product development and investment opportunities that could drive visitor demand to Far North West Tasmania. And specifically increase first-time and repeat visitation to the target region; increase the average length of stay; increase visitor expenditure; increase visitor dispersal (geographically and seasonally); increase visitor satisfaction, and consequently, increase the … Read more