The township of Forrest (Victoria) has a strong emergence of mountain biking. However, the trail network is unplanned and impossible to market. We began with a major piece of benchmarking to identify successful mountain biking trails in Australia and successful international destinations. We distilled key success factors and applied them to the Forrest trail network.
We developed and market tested the feasibility of three alternative development concepts.
Then we prepared a Masterplan and Business Case for local government, State government and the private sector to invest in.
The result is not only an improved network, but several major events, new accommodation, brewery and restaurants to service the mountain biking market in Forrest.