The country of Anguilla in the Caribbean positions itself on four brand values of beaches, romance, food and people. However, there is a lack of experiences supporting the people dimension. The Ministry of Tourism in the country of Anguilla (Caribbean) asked us to assist develop and market five Heritage centres covering: Archaeology, Maritime, Plantations, Salt … Read more
Monkey Mia, within the Shark Bay World Heritage Area, Western Australia, is an ecotourism attraction where each morning a pod of dolphins swim into shore, to mix with wading visitors and gently take fish on offer. This project undertook visitor research identify unmet needs and experiential gaps in the attraction. We also identified target markets … Read more
Noah’s on the Beach is a successful 91 room hotel on the edge of Newcastle Beach. The property has a strong conference business, and is a popular function and restaurant venue for locals. We consulted widely with staff, then undertook a detailed analysis of the product strength, current corporate market, third party website profiling of … Read more
Supporting a marketing review for the Solomon Islands, we reviewed the digital marketing being done by Vanuatu, Samoa and New Caledonia. We undertook a comparative analysis of: a Google image search against the images used by each countries destination website;an analysis of the representation of the destination website images against the destination brand essence and … Read more
Anne joined SMA Tourism in 2015 to undertake iconic tourism product development and is based in Uganda. She has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has a vast network of Ugandan tourism stakeholders, solid skills in public, private sector … Read more
Annoncita (Anny) joined SMA Tourism in 2020 to develop religious tourism in Rwanda and is based in Rwanda. She has 22 years’ experience in tourism development and tourism marketing in Rwanda. Her tourism career evolved from managerial positions in international hotels, to that of a part time consultant for hotels and government and full-time manager … Read more
Jacinta started working with SMA Tourism in 2013, preparing tourism plans and feasibility studies in various parts of Australia. She has 18 years’ industry experience in business development and marketing, and a Bachelor of Business with a double major in Marketing and Tourism. Jacinta has a deep understanding of visitor and consumer motivations. She has … Read more
Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 20 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more
Julián joined SMA Tourism in 2018 to develop nature tourism and an investment plan in Colombia, and then a Nature Tourism Recovery Plan for Colombia, and is based in Colombia. He has 15 years’ experience in administration, finance, social investment and project management relating to sustainability and tourism. During the last 10 years, he has … Read more
Marcello joined SMA Tourism in 2016 to play frequent roles in international projects and is based in Spain. He has over 22 years of experience in sustainable tourism development, including market analysis, special interest tourism product development and feasibility studies. Within SMA Tourism, Marcello focuses on sustainable tourism policy, product development, marketing strategies and self-financing … Read more
Mauricio joined SMA Tourism in 2018 to develop nature tourism in Colombia and is based in Colombia. He is a specialist in marketing management, focusing on projects that improve community and SME access to sustainable economic opportunities, especially in the tourism sector. He is skilled in situation analysis, and medium and long-term planning, has extensive … Read more
Nahar has over 13 years of experience in tourism planning and sustainable tourism development. His key skills are in sustainable tourism planning, sustainable tourism development and ecotourism development and operations. Nahar has significant recent experience with India’s tourism policy and planning environment. He has developed tourism policies, strategies and action plans for tourism projects across … Read more
Rafael joined SMA Tourism in 2020 and is based in China. Rafael has a solid understanding of business in China and insights on trends and behaviour of the Chinese consumer. Rafael has lived in Mainland China since 2003. In 2008 Rafael started the Chinese branch of Aragon Exterior, mainly providing market entry services for companies … Read more
Sarah is an experienced and results-focused strategic leader. She is known for helping businesses and communities to innovate and grow. Her strong commercial understanding, strategic thinking, global brand management experience and ability to harness consumer insights for growth means that she can help any client improve business performance. With over 20 years in the food, … Read more
Simon has managed SMA Tourism since its inception in 2013. He has 35 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel management, and has published many books in these fields. His qualifications, diverse experience and … Read more