Area: Africa
Ecotourism and cultural tourism product audit for Uganda
As part of a situation analysis, we undertook an audit of destinations, ecotourism and cultural tourism products across Uganda. Our product audit involved: A detailed description of the existing experience Justification notes supporting the scores from the course assessment Issues associated with holding back the success of the product Outline of opportunities to significantly improve … Read more
Feasibility Study to develop Religious Tourism in Rwanda
TradeMark East Africa and Rwanda Development Board engaged us to determine the feasibility of developing a new religious tourism sector. This is probably the largest coordinated set of initiatives to develop religious tourism in the World. Our Feasibility Study concepted, market tested, costed and forecast for visitation and economic benefits for seven proposals to develop … Read more
Iconic Tourism Product Development Strategy, addressing cultural tourism, eco-tourism and faith/religious tourism
Trade Mark East Africa, Uganda Tourism Board and the Ministry of Tourism and Antiquities asked us to develop four iconic tourism products for Uganda. The aim of this project was to create some more ‘Wow factor’ for Uganda, by creating several more iconic products for the country. We were asked to develop iconic products for … Read more
Sustainable Tourism Monitoring and Adaptive Management Model for Bazaruto Archipelago National Park, Mozambique
The Bazaruto Archipelago National Park (BANP) was created to protect dugong and marine turtles, and their habitats. The islands’ flora and fauna, coral reefs and marine birds were also included in the Park. The archipelago has about 5,000 residents in seven communities. Resources may not be sufficient to maintain the population, leading to decreased catches … Read more
Anne Teddy Awori
Anne joined SMA Tourism in 2015 to undertake iconic tourism product development and is based in Uganda. She has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has a vast network of Ugandan tourism stakeholders, solid skills in public, private sector … Read more
Annoncita Batamuriza
Annoncita (Anny) joined SMA Tourism in 2020 to develop religious tourism in Rwanda and is based in Rwanda. She has 22 years’ experience in tourism development and tourism marketing in Rwanda. Her tourism career evolved from managerial positions in international hotels, to that of a part time consultant for hotels and government and full-time manager … Read more
Charlotte Beauvoisin
Charlotte brings over 20 years marketing experience and almost 15 years’ experience living and working in Uganda. She is a professionally qualified marketing manager, tourism consultant, digital marketing trainer, guidebook writer, travel blogger and social media influencer. Charlotte is the author of Diary of a Muzungu, Uganda’s best-known travel blog that she launched in 2008 … Read more
Jane McArthur
Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 20 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more
Jim Ayorekire
Jim started working with SMA Tourism as an Associate in 2016, supporting the development of an Iconic Tourism Product Development Project for Uganda. Jim has 20 years’ experience as an academic researcher, consultant and educator in the areas of destination planning and management, tourism product mapping, wildlife-based tourism assessment, wildlife community-based tourism management, protected area … Read more
Marina Novelli
Marina joined SMA Tourism in 2020 and is based in the United Kingdom. She is an internationally renowned tourism and international development expert and Professor of Tourism and International Development at the University of Brighton (UK), and an Affiliate Member of the UN World Tourism Organisation. Marina has written and advised extensively in the field … Read more