Melanie Grevis-James

Associate

Arts, Cultural Heritage, Ecotourism, Indigenous, Mainstream Tourism, Nature Tourism, Wildlife Tourism

Diagnosis & Planning, Destination Management Plans, Strategic Tourism Plans, Business and Marketing Plans

Melanie is a marketing consultant and owner of Planet Marketing. She provides strategic marketing solutions and advice for SME businesses and the tourism industry. Melanie helps Australian businesses and tourism destinations develop effective and practical marketing plans, building their brand awareness, and to increase leads and sales. She combines traditional marketing (which is still very much alive and thriving) and online/digital marketing.

Melanie is a creative person with extensive strategic marketing and brand development experience, with a passion for sustainability. She loves working with businesses and destinations to develop their brand identity, style, and marketing strategy.

She provides marketing advice, workshops, mentoring and expertise to meet the specific needs of a small business, tourism destination or tourism product – providing clients with brand clarity, strategic marketing direction, and feasible, practical action plans. She has extensive marketing and management experience with membership-based associations, tourism, community, and volunteer (NFP) organisations.

Specialties

Strategic marketing plans and action plans, brand and logo development - including re-branding projects, tourism & destination brand development, marketing and strategy workshops, production of marketing tools (advertising, graphic design, website development, brochures, stationery), digital marketing, social media management, content creation services and plans, copywriting and newsletters.