The Destination Management Plan for Albury Wodonga proposed many product development initiatives that require funding to proceed. Some of these initiatives are naturally positioned for the public sector to fund, some for the private sector, and a small number could be funded as partnerships. This project has been conceived by AlburyCity and the City of Wodonga to identify the catalytic tourism development projects from which to focus their efforts in funding procurement and approval facilitation.
An extensive range of tourism investment proposals in the current Destination Management Plan were assessed using a Multi Variant Analysis. The shortlisted proposals were then further analysed with site visits and consultation across tourism investors and developers. The subsequent investment strategy featured.
- a concept scope for each tourism development;
- the constraints to development and how these could be addressed in specialist work or as part of a feasibility study or business case; and
- positioning of the Councils to source funding and proceed with the next steps