Feasibility Study for new accommodation and interpretive experience

Photo courtesy of Taronga Western Plains Zoo Dubbo

We developed three new accommodation experiences to increase the competitiveness and profitability of the Western Plains Zoo.

Our product development and feasibility work triggered:

  • a $2M investment to add more glamping tents in front of the savannah area and move the famous Roar and Snore tented accommodation to a larger site; and
  • a $4M investment to develop 15 Savannah Cabins.

The feasibility included identification of development costs, forecasts that featured sensitivity testing, and market testing via focus group with the target markets.

We then refined the proposals and developed a Business Case for each, which resulted in the Zoo Trust securing matching external funding to implement the Business Case.

Styled shot of couple sitting on deck looking at giraffes and zebras
Photos courtesy of Taronga Western Plains Zoo Dubbo
Taronga Western Plains Zoo, Dubbo
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