Cultural Tourism Plan for Ntaria (Hermannsburg)and the Western MacDonnell Ranges

SMA has just finished working with the Tourism Northern Territory, Tourism Central Australia, Northern Territory Heritage Commission, Office of Aboriginal Affairs and Central Land Council, to assess the current tourism offer, determine product gaps, draft key product development strategies and a governance model to implement them. We undertook extensive consultation with Indigenous people, conducted audits of the existing product, and formulated concepts for new products. We jointly developed the following vision:

We will offer visitors ways to progressively immerse themselves into our land and stories. We will reveal some of the ways that people have tried to help us, control us and work with us. We will offer our visitors an alternative way to see, understand and feel a contemporary Aboriginal perspective to Hermannsburg and surrounding region. We will share our challenges and our hope.

We will use these initiatives to create jobs, businesses and empowerment for our local Aboriginal community.

Some of the strategies that we concepted and costed included:

  1. The development of a new campground at Ntaria with a cultural focus, including
    • a Tourist Information Centre to book tour experiences and a cultural retail outlet for local artists
    • a café selling good coffee, and a kiosk.
    • safari tents to provide camping for 2WD travelers
    • cabins to provide hard roofed, air conditioned accommodation.
    • powered sites for the caravan and campervan touring markets, and
    • unpowered sites for the campers seeking greater level of comfort from national park sites.
  2. The development of Aboriginal guided brumby tours run by local community members
  3. Development of Aboriginal guided 4WD tours to Palm Valley and along the Finke River
  4. The development of Aboriginal guided storytelling at the Hermannsburg Precinct
  5. Development of walking trails along the Finke River
  6. Create the Tnorala Aboriginal Starlight Storytelling Experience

Figure: 2.11 – Our visualisation of accommodation at proposed cultural campground, and our visualisation of the proposed Tnorala Aboriginal Starlight Storytelling experience

We also worked with the local land corporation and Indigenous Business Australia to develop a governance and funding model to develop a new integrated model for Aboriginal tourism development, that would progressively train, employ and grow local Aboriginal people into tourism delivery and management roles.

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+61 427 240 664

Studio 1
61 Parry St
Newcastle West, NSW 2302