Brand, product development and marketing for Anguilla

The country of Anguilla in the Caribbean positions itself on four brand values of beaches, romance, food and people. However, there is a lack of experiences supporting the people dimension. The Ministry of Tourism in the country of Anguilla (Caribbean) asked us to assist develop and market five Heritage centres covering: Archaeology, Maritime, Plantations, Salt … Read more

Development of five cultural heritage centres in Anguilla

The Ministry of Tourism in the country of Anguilla (Caribbean) contracted SMA to assist develop and market five Heritage Centres covering: Archaeology, Maritime, Plantations, Salt and Craft. The Project is being funded by the Commonwealth Secretariat, Ministry of Tourism and various donations. We worked closely with Indigenous Anguillans to determine the key stories and interactives … Read more