Noah’s on the Beach is a successful 91 room hotel on the edge of Newcastle Beach. The property has a strong conference business, and is a popular function and restaurant venue for locals.
We consulted widely with staff, then undertook a detailed analysis of the product strength, current corporate market, third party website profiling of the property, competitors, brand strength and the effectiveness of distribution systems.
In close cooperation with the Board, we developed strategies to reposition the brand and logo, refresh aspects of the product and shift marketing strategies towards greater use of social media and a new brand.
Noah's on the Beach