Styled shot of couple sitting on deck looking at giraffes and zebras

Product Development

Photo courtesy of Taronga Western Plains Zoo Dubbo

Our work in tourism product development includes:

Product development strategies
Iconic ‘Wow-factor’ tourism product development
Reinvigoration of mature attractions, accommodation and tours
Conservation and adaptive reuse of significant heritage sites

This is where we are particularly creative. We reinvigorate and develop experiences that meet unfulfilled customer needs, leaving the destination or business more competitively positioned to attract greater market share and customer yield. Our specialists have developed and operated tourism product as industry operators, so we bring pragmatism – we know what can and is unlikely to work.

Product Development

We reinvigorate and develop experiences that meet unfulfilled customer needs, leaving the destination or business more competitively positioned to attract greater market share and customer yield.

Case Study for Glamping at Western Plains Zoo

We developed three new accommodation experiences to increase the competitiveness and profitability of the Western Plains Zoo.

Our product development and feasibility work triggered:

a $2M investment to add more glamping tents in front of the savannah area and move the famous Roar and Snore tented accommodation to a larger site; and
a $4M investment to develop 15 Savannah Cabins.

The feasibility included identification of development costs, forecasts that featured sensitivity testing, and market testing via focus group with the target markets.

We then refined the proposals and developed a Business Case for each, which resulted in the Zoo Trust securing matching external funding to implement the Business Case.

Photos courtesy of Taronga Western Plains Zoo Dubbo