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Destination Network Country & Outback NSW asked us to develop Australia’s first Product Development Strategy for ‘Night Skies’ experiences within the region. We first developed a Gap Analysis Report on Night Skies Tourism, which summarised the results of a literature review, product audit, stakeholder consultation and benchmarking initiatives from outside the region. We then developed four concepts:
- A network of star bathing attractions – outdoor baths with warm water to lay in and watch the stars
- Bubble tent / transparent dome accommodation
- 3D mobile dome, featuring multiple 3D projectors providing an interactive digital theatre environment in surround vision and sound, supported by pre-recorded narration or a guide
- Adaptive reuse of surplus observatory buildings to provide observatory themed accommodation, supported by customised and exclusive stargazing within operational parts of the observatory
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The private sector has since begin implementing their opportunities, and a business case is in preparation for public funded projects.
We concepted a 3D interactive dome facility that utilises multiple 3D projectors and a sound surround audio system, so as to provide a 3D experience that is much more immersive and interactive and social than a planetarium. It is possible to meld several media forms including 3D interactivity, film, animation, and theatre to tell stories in a more visual, entertaining and impactful manner. The visual projections are portrayed over large spaces and along the surround sound, gives people a full immersion in 360 degrees.
Proposed 3D Dome, inside the dome performance, and 3D projections inside the dome
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The content could generate a multi-cultural perspective on the Night Skies that adds to the scientific perspectives from the Chinese, Indian and perhaps regional Aboriginal communities.
The production could be easily dubbed into a range of languages, so that audiences who do not have English as their first language could wear a headset and follow the same production.