Diagnosis & Planning


What we do

  • Situation / Market Needs and Gap Analysis
  • Operational audits of hotels, resorts, ecolodges and attractions
  • Strategic Tourism Plans / Destination Management Plans / Tourism Development Strategies
  • Master Plans
  • Visitor Management and Interpretation Plans
  • Tourism Monitoring and Adaptive Management Models and Observatories
  • Project and Program Evaluations

How we do it well

We diagnose what the market wants and isn’t getting, what experiences are driving the brand, and what products need reinvigoration.

Our plans are very visual, showing relationships and key ideas using diagrams, matrices and images. Our Implementation Plans reflect stakeholder expertise and resources.

The Australian Regional Tourism Network has reviewed our work and confirmed we are one of a few consultants capable of preparing Destination Management Plans to Australia’s National Standards.


Simon spends three minutes explaining our approach to sustainable tourism monitoring and adaptive management.

Case studies

Contact Us

Email: info@smatourism.com

+61 427 240 664

Studio 1
61 Parry St
Newcastle West, NSW 2302