Diagnosis & Planning
Photo courtesy of Tourism Australia
Our work in diagnosis and planning for tourism includes:
- Situation / Gap Analysis / Market Needs
- Product audits (attractions, accommodation, tours, food and beverage, supporting facilities and infrastructure
- Operational audits
- Destination Management Plans
- Strategic Tourism Plans
- Business and Marketing Plans
- Site Master Plans for tourism attractions
- Visitor Management Plans
- Interpretation Plans
- Tourism Monitoring and Adaptive Management Models / Observatories / Carrying Capacity
- Tourism Project and Program Evaluations
Our work typically features diagnosing what the market wants and isn’t getting, what experiences are driving the brand, and what products need reinvigoration.
Our plans are very visual, showing relationships and key ideas using diagrams, matrices and images. Our Implementation Plans reflect stakeholder expertise and resources.
The organisation ‘Australian Regional Tourism’ has reviewed our work and confirmed we are one of a few consultants capable of preparing Destination Management Plans to Australia’s National Standards.
Diagnosis & Planning
We diagnose what the market wants and isn’t getting, what experiences are driving the brand, and what products need reinvigoration.
Case Study for Luxury Lodge development
We were asked to make an informed assessment of the market opportunity, commercial feasibility and expected economic benefits of expanding the luxury lodge offering in the Northern Territory, Central Australia.
Working with GHD Advisory, we:
Photos courtesy of Tourism Australia
