About Us


Our mission (what we do)

We want to help find the essence of a destination and then help create and market tourism experiences that inspire, awaken and change people with an interest to travel and grow.

Our core business is in strengthening business performance and increasing sustainability. Working across a range of business and tourism environments, we create opportunities that overcome constraints, achieve a competitive advantage and deliver sustainable growth.  We are both creative and logical, easily shifting from market analysis to ideas generation, and from strategy development to implementation.

We love working closely with our clients to make sure every idea is a success – from strategic analysis and planning, to creative business ideas and product development, to tactical operational assistance.

We are renown for our ability to interpret social trends into unmet market needs and then into creative product development that meets these needs. We have an innate skill to match target markets to products and identify products that are mismatched.

Our consultation is highly targeted, empowering and efficient.

We have been major players in the development and consolidation of ecotourism across the world, developing ecolodges, ecotours and eco-attractions in Australia, the Pacific, South and Central America. We have also coordinated many developments at cultural and historic sites, which can be far more complex than natural sites. This area highlights our skills in managing difficult approval processes and winning over stakeholders.


Our customers

Our core customers work directly or indirectly in tourism-orientated areas. We frequently work with various levels of government, the private sector and Not For Profit organisations. In Australia our largest client sector is local government, followed by regional development bodies and regional tourism organisations. Internationally our largest client base are partnerships between national tourism agencies and international development donors – particularly the United Nations Development Program (UNDP), Commonwealth Secretariat, and Inter-American Development Bank (IDB).


Simon McArthur Tourism and Business Development - about us - 800x442

Contact Us

Email: info@smatourism.com

+61 427 240 664

Studio 1
61 Parry St
Newcastle West, NSW 2302