Service: Product Development - Nature-based
East Gippsland Hinterland Drive Trail
We were engaged by the Victorian Department of Sustainability and Environment to develop a hinterland trail for all wheel drives, in order to stimulate the tourism and related businesses within the Gippsland economy, via: increasing overnight visitation and length of stay within the region; increasing the viability of the region’s tourism sector; and generating additional … Read more
Seven day ecotour from Angel Falls summit to villages (involving helicopter drop at 2,000m Summit of Falls and hike down from crash site)
Involving a helicopter drop at 2,000m Summit of Falls and hike down from crash site. Angel Falls in Venezuela is the World’s tallest waterfall, in a majestic place. But the Venezuelan government wanted a WOW factor EXPERIENCE – something more immersive and high yielding to generate even more social media noise. We created an adventure … Read more
Strategic Plan to Reinvigorate Mountain Biking in Forrest
The township of Forrest (Victoria) has a strong emergence of mountain biking. However, the trail network is unplanned and impossible to market. We began with a major piece of benchmarking to identify successful mountain biking trails in Australia and successful international destinations. We distilled key success factors and applied them to the Forrest trail network. … Read more
Anne Teddy Awori
Anne joined SMA Tourism in 2015 to undertake iconic tourism product development and is based in Uganda. She has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has a vast network of Ugandan tourism stakeholders, solid skills in public, private sector … Read more
Anne-Maria Mäkelä
Anne-Maria joined SMA Tourism in 2015 to undertake iconic tourism product development in Uganda and is based in Finland. She has 20 year’s’experience working across the World in sustainable tourism, marketing and product development. She has become highly accomplished in tourism stakeholder consultation in developing countries, across public, private sector and non-governmental sectors. Anne-Maria’s focus … Read more
Annoncita Batamuriza
Annoncita (Anny) joined SMA Tourism in 2020 to develop religious tourism in Rwanda and is based in Rwanda. She has 22 years’ experience in tourism development and tourism marketing in Rwanda. Her tourism career evolved from managerial positions in international hotels, to that of a part time consultant for hotels and government and full-time manager … Read more
Daysy Angeles
Daysy started working with SMA Tourism as an Associate in 2019, including the development of a Nature Tourism Strategy and investment prospectus for the Colombian region of Narino. Daysy has 15 years of experience as a tourism manager, designing, planning and managing tourism projects. She has led project teams at a National level in Peru … Read more
Glenn Berrill
Glenn joined SMA Tourism in 1999 to prepare a Heritage Landscape Management Plan that supported the redevelopment of the former North Head Quarantine Station into a boutique cultural tourism attraction, and he is based in Melbourne, Australia. Glenn has worked with SMA Tourism on Site Master Plans and Product Development Strategies in various parts of Australia. … Read more
Jane McArthur
Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 20 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more
Julián Huerfano
Julián joined SMA Tourism in 2018 to develop nature tourism and an investment plan in Colombia, and then a Nature Tourism Recovery Plan for Colombia, and is based in Colombia. He has 15 years’ experience in administration, finance, social investment and project management relating to sustainability and tourism. During the last 10 years, he has … Read more
Mauricio Rincón Falla
Mauricio joined SMA Tourism in 2018 to develop nature tourism in Colombia and is based in Colombia. He is a specialist in marketing management, focusing on projects that improve community and SME access to sustainable economic opportunities, especially in the tourism sector. He is skilled in situation analysis, and medium and long-term planning, has extensive … Read more
Nahar Muhammed
Nahar has over 13 years of experience in tourism planning and sustainable tourism development. His key skills are in sustainable tourism planning, sustainable tourism development and ecotourism development and operations. Nahar has significant recent experience with India’s tourism policy and planning environment. He has developed tourism policies, strategies and action plans for tourism projects across … Read more
Simon McArthur
Simon has managed SMA Tourism since its inception in 2013. He has 35 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel management, and has published many books in these fields. His qualifications, diverse experience and … Read more