Business Case for Luxury Lodges in Northern Territory

The Northern Territory Department of Trade, Business and Innovation (DTBI) sought an informed assessment of the market opportunity, commercial feasibility and expected economic benefits of expanding the luxury lodge offering in the Northern Territory. Working with GHD Advisory, we were appointed by the Northern Territory government to Prepare a Situation Analysis, featuring a full analysis … Read more

Business Case to develop ADAPT

We developed the concept of an interactive and immersive museum experience that happens inside a building, and outside in the landscape. The proposal would explore adaptation and tell the region’s key stories through a mix of experiences designed to maximise appeal to a range of potential visitor markets. The centrepiece will be a museum / … Read more

Business Cases for three art galleries and cultural centres in Northern Territory

The Northern Territory Government (NTG) committed $20M to upgrade / extend three Aboriginal art galleries: Godinymayin Yijard Arts and Culture Centre, in Katherine; Mimi Aboriginal Art and Craft, in Katherine; and The Nyinkka Nyunyi Arts and Culture Centre, Tennant Creek. Working with GHD Advisory, we were appointed by the Northern Territory government to prepare detailed … Read more

Anne Teddy Awori

Anne Teddy Awori hedashot

Anne joined SMA Tourism in 2015 to undertake iconic tourism product development and is based in Uganda. She has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has a vast network of Ugandan tourism stakeholders, solid skills in public, private sector … Read more

Jacinta Outlaw

Jacinta Outlaw headshot

Jacinta started working with SMA Tourism in 2013, preparing tourism plans and feasibility studies in various parts of Australia. She has 18 years’ industry experience in business development and marketing, and a Bachelor of Business with a double major in Marketing and Tourism. Jacinta has a deep understanding of visitor and consumer motivations. She has … Read more

Jane McArthur

Jane McArthur headshot

Jane joined SMA Tourism in 2015 as the food, wine, hospitality, health and wellness tourism expert, and is based in Newcastle, Australia. Jane has 20 years’ experience in tourism and hospitality business development, operations and marketing – developed through operating her own café, catering and food production business. She blends lateral thinking, creative concepts and … Read more

Julián Huerfano

Julian Huerfano headshot

Julián joined SMA Tourism in 2018 to develop nature tourism and an investment plan in Colombia, and then a Nature Tourism Recovery Plan for Colombia, and is based in Colombia. He has 15 years’ experience in administration, finance, social investment and project management relating to sustainability and tourism. During the last 10 years, he has … Read more

Karl Flowers

Karl Flowers headshot

Karl joined SMA Tourism in 2014 to lead tourism market analysis, economic impact assessment and policy design, and he is based in Melbourne, Australia. Karl has 25 years’ experience as a tourism industry specialist working as a Tourism & Aviation Economist and acting Director Strategy and Research for Tourism Australia, General Manager Policy and Research … Read more

Marcello Notarianni

Marcello Notarianni headshot

Marcello joined SMA Tourism in 2016 to play frequent roles in international projects and is based in Spain. He has over 22 years of experience in sustainable tourism development, including market analysis, special interest tourism product development and feasibility studies. Within SMA Tourism, Marcello focuses on sustainable tourism policy, product development, marketing strategies and self-financing … Read more

Maudie Palmer

Maudie Palmer headshot

Maudie joined SMA Tourism in 2017 to prepare a feasibility study and business case for a new art gallery in Shepparton, Victoria, and is based in Melbourne, Australia. Maudie has since operated as the SMA Tourism expert in similar gallery projects across Australia. Maudie is an expert in the field of Australian modern art and … Read more

Mauricio Rincón Falla

Mauricio Rincon Falla headshot

Mauricio joined SMA Tourism in 2018 to develop nature tourism in Colombia and is based in Colombia. He is a specialist in marketing management, focusing on projects that improve community and SME access to sustainable economic opportunities, especially in the tourism sector. He is skilled in situation analysis, and medium and long-term planning, has extensive … Read more

Max Player

Max Player headshot

Max joined SMA Tourism in 1997 to redevelop the former North Head Quarantine Station into a boutique cultural tourism attraction, and is based in Sydney, Australia. Max has over 40 years experience in the building industry, hospitality education and hotel business management. Working with construction companies such as K.B. Hutcherson and Condux, he developed project concepts, feasibility studies, … Read more

Nahar Muhammed

Nahar Muhammed headshot

Nahar has over 13 years of experience in tourism planning and sustainable tourism development. His key skills are in sustainable tourism planning, sustainable tourism development and ecotourism development and operations. Nahar has significant recent experience with India’s tourism policy and planning environment. He has developed tourism policies, strategies and action plans for tourism projects across … Read more

Rafael Llopis

Rafael Llopis headshot

Rafael joined SMA Tourism in 2020 and is based in China. Rafael has a solid understanding of business in China and insights on trends and behaviour of the Chinese consumer. Rafael has lived in Mainland China since 2003. In 2008 Rafael started the Chinese branch of Aragon Exterior, mainly providing market entry services for companies … Read more

Sarah Myers

Sarah is an experienced and results-focused strategic leader. She is known for helping businesses and communities to innovate and grow. Her strong commercial understanding, strategic thinking, global brand management experience and ability to harness consumer insights for growth means that she can help any client improve business performance. With over 20 years in the food, … Read more

Sharon Veale

Sharon Veale headshot

Sharon started working with SMA Tourism in 2014, with the development of an interpretation plan for a former gold mining town, now major heritage attraction, and then and a feasibility study for a new cultural museum, exhibition and archive centre for Ballarat, Victoria. Sharon brings a wealth of expertise and over 15 years’ experience in … Read more

Simon McArthur

Simon McArthur headshot

Simon has managed SMA Tourism since its inception in 2013. He has 35 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel management, and has published many books in these fields. His qualifications, diverse experience and … Read more