Master Plan for South Head, Sydney Harbour National Park

SMA Tourism is currently working with TKD Architects and Context Landscape Architecture to develop a Master Plan for South Head within the Sydney Harbour National Park, NSW. Our contribution to this project has included

  • analysis of destination and product marketing;
  • analysis of visitation data and visitor profiles’
  • analysis of existing visitor experiences / product audits;
  • analysis of existing interpretation content and delivery mechanisms;
  • benchmarking comparable destination experiential innovations, visitation and fincial performance;
  • development of proposals for new and reinvigorated experiences and their supporting facilities and infrastructure;
  • identification of target markets and forecasting of visitation and market segment mixes;
  • identification of development costs relating to new visitor experiences; and
  • forecasting of financial performance of new accommodation, function and food and beverage product proposals.
NSW National Parks and Wildlife Service
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