Strategic Plan to Reinvigorate Mountain Biking in Forrest

Strategic Plan to Reinvigorate Mountain Biking in Forrest

Strategic Plan to Reinvigorate Mountain Biking in Forrest The township of Forrest (Victoria) has a strong emergence of mountain biking. However, the trail network is unplanned and impossible to market. We began with a major piece of benchmarking to identify successful...
Ecotourism and cultural tourism product audit for Uganda

Ecotourism and cultural tourism product audit for Uganda

Ecotourism and cultural tourism product audit for Uganda As part of a situation analysis, we undertook an audit of destinations, ecotourism and cultural tourism products across Uganda. Our product audit involved: A detailed description of the existing experience...
Product Gap Analysis and Tourism Development Plan for East Arnhem

Product Gap Analysis and Tourism Development Plan for East Arnhem

Product Gap Analysis and Tourism Development Plan for East Arnhem The East Arnhem Land region is situated in the far north-eastern corner of the Northern Territory, covers an area of 34,000km2 and has a population of 9,120 people – mostly Yolngu people, the...
Development of five Cultural Heritage Centres, Anguilla

Development of five Cultural Heritage Centres, Anguilla

Development of five Cultural Heritage Centres, Anguilla The Ministry of Tourism in the country of Anguilla (Caribbean) contracted SMA to assist develop and market five Heritage Centres covering: Archaeology, Maritime, Plantations, Salt and Craft. The Project is being...
Iconic Product Development Strategy for Shipwreck Coast

Iconic Product Development Strategy for Shipwreck Coast

Iconic Product Development Strategy for Shipwreck Coast The Shipwreck Coast, located three hours drove from Melbourne, is one of Australia’s coastal tourism icons. It is one of the top visited destinations in Australia, receiving 2M visitors per annum; mostly from...
Product Development Strategy for the Solomon Islands

Product Development Strategy for the Solomon Islands

Product Development Strategy for the Solomon Islands As a tourism destination, the Solomon Islands only receives a small number of visitors and has them spread out over a vast archipelago. Australian tourism consultants were appointed to develop a Tourism Product...
Iconic tourism Product Development Strategy for Uganda

Iconic tourism Product Development Strategy for Uganda

Iconic tourism Product Development Strategy for Uganda Trade Mark East Africa, Uganda Tourism Board and the Ministry of Tourism and Antiquities asked us to develop four iconic tourism products for Uganda. The aim of this project was to create some more ‘Wow factor’...
Wonga Wetlands Product Development Strategy

Wonga Wetlands Product Development Strategy

Wonga Wetlands Product Development Strategy The Wonga Wetlands were established to manage local waste water, but the regular water supply has created a nature-based tourism attraction featuring diverse birdlife. The client wanted the attraction to be reinvigorated to...
Brand, product development and marketing for Anguilla

Brand, product development and marketing for Anguilla

Brand, product development and marketing for Anguilla The country of Anguilla in the Caribbean positions itself on four brand values of beaches, romance, food and people. However, there is a lack of experiences supporting the people dimension. The Ministry of Tourism...
Conservation, adaptive reuse and product development for Q Station

Conservation, adaptive reuse and product development for Q Station

Q Station Product Development The North Head Quarantine Station is a nationally significant heritage site within Sydney Harbour National Park. The site was leased to the private sector to access private capital that could conserve the site, provide greater access and...