Man taking photo from helicopter, Nitmiluk Gorge, Northern Territory

Diagnosis & Planning

Photo courtesy of Tourism Australia

Our work in diagnosis and planning for tourism includes:

  • Situation / Gap Analysis / Market Needs
  • Product audits (attractions, accommodation, tours, food and beverage, supporting facilities and infrastructure
  • Operational audits
  • Destination Management Plans
  • Strategic Tourism Plans
  • Business and Marketing Plans
  • Site Master Plans for tourism attractions
  • Visitor Management Plans
  • Interpretation Plans
  • Tourism Monitoring and Adaptive Management Models / Observatories / Carrying Capacity
  • Tourism Project and Program Evaluations

Our work typically features diagnosing what the market wants and isn’t getting, what experiences are driving the brand, and what products need reinvigoration.

Our plans are very visual, showing relationships and key ideas using diagrams, matrices and images. Our Implementation Plans reflect stakeholder expertise and resources.

The organisation ‘Australian Regional Tourism’ has reviewed our work and confirmed we are one of a few consultants capable of preparing Destination Management Plans to Australia’s National Standards.

Diagnosis & Planning

We diagnose what the market wants and isn’t getting, what experiences are driving the brand, and what products need reinvigoration.

Case Study for Luxury Lodge development

We were asked to make an informed assessment of the market opportunity, commercial feasibility and expected economic benefits of expanding the luxury lodge offering in the Northern Territory, Central Australia.

Working with GHD Advisory, we:

  • Prepared a Situation Analysis, featuring a full analysis of current NT luxury market data, determine unfulfilled demand for luxury lodges in the Northern Territory, benchmark relevant luxury lodges, conduct a course assessment of 21 potential regions, and then a detailed site assessment of 15 sites
  • Developed luxury lodge concept designs for two shortlisted sites
  • Prepared a business case covering financial and commercial feasibility assessment, potential barriers and constraints, as well as potential investment levers the NT Government could consider pursuing to maximise private sector investment

Photos courtesy of Tourism Australia

Read more
See other Diagnosis & Planning projects

Man taking photo from helicopter, Nitmiluk Gorge, Northern Territory
Nitmiluk Gorge, Northern Territory
Styled shot of couple talking to guide