Business Cases for three art galleries & cultural centres in Northern Territory

The situation analysis phase involved: sensitive consultation with gallery and local Aboriginal stakeholders, regional and gallery visitor market analysis, product gap analysis, financial analysis then development of alternative concepts for each gallery.
The feasibility phase involved: market testing the options with 300 domestic and 200 international representatives of the Northern Territory cultural tourist target market, preparing high level development costs and forecasts, and sensitive consultation with gallery and local Aboriginal stakeholders, so as to choose a preferred option.
A Business Case was then prepared for each proposal, featuring comprehensive outline of the chosen concept, detailed costings, visitation forecasts, financial forecasts, and implementation plans.