Anguilla brand imageWe’re working in Anguilla (Caribbean) to diversify the nation’s product to include experiences about its heritage and people.

Five individually themed heritage attractions are in development. The brand is beach, food, people and romance, but the tag line is “Tranquility wrapped in blue’.

How shall we integrate new heritage product below the tag line? Changing a tag line is a big job and would diminish current brand value.

Creating a heritage and people based sub-brand could be done but will require significant resources.

Stay tuned for our response…

Click here to read our Case Study for the Anguilla project.

Simon McArthur

Simon McArthur

Managing Director