We have just integrated cultural heritage into a brand dominated by beaches (see last update).
Over the past three weeks we conducted research and consultation with the Anguillan tourism, heritage and community leaders.
We subsequently split the brand value of People into historic and contemporary.
We analysed the historic stories and found links in historic character leading to contemporary character.
Now we will build the heritage interpretation experiences knowing they have brand fit for the marketing.
We have not seen this done before in destination marketing.