Simon McArthur

Simon McArthur

Managing Director

Simon has 25 years international experience working in tourism for government, the private sector and not for profit organisations. He has extensive post graduate qualifications in business, marketing, tourism and hotel mangement, and has published many books in these fields.

This diverse experience and a very open and passionate communication style has resulted in Simon being a frequent keynote speaker at international conferences addressing tourism.

Simon is both creative and logical, easily shifting from market analysis to ideas generation, and from strategy development to implementation. He is renown for his ability to interpret social trends into unmet market needs and then into creative product development that meets these needs.

Simon has an innate skill to match target markets to products and identify products that are mismatched.

Simon has been a major player in the development and consolidation of ecotourism across the world. He has been a tourism developer and operator – so he understands how to chase after opportunity and manage risk.

He has developed ecolodges, ecotours and eco-attractions in Australia, the Pacific, South and Central America. He has been a major player in setting the standards for ecotourism, developing ecotourism accreditation programs across the world and publishing widely on ecotourism.

Simon has also coordinated many developments at cultural and historic sites, which can be particularly complex.

Simon works with a large team of associates. They add additional skills and local knowledge, and ensure the company can deliver varying sized projects. Our associates are based across the world, ensuring we have easy access and contact to the regions where we most frequently work.

Nahar Muhammed

Nahar Muhammed

Ecotourism Expert, India

Nahar has over twelve years of experience in tourism planning and sustainable tourism development, including tourism and protected area management research.

His key skills are in sustainable tourism planning, sustainable tourism development and ecotourism development and operations.

Nahar has significant recent experience with India’s tourism policy and planning environment. His work on tourism planning projects across eight of India’s state governments – developing policies, strategies and action plans for developing tourism – demonstrates this.

His work has frequently included protected areas and surrounding communities for a wide range of habitats and scales. He has worked several times for projects funded and / or managed by the World Bank, JICA and UNDP.

His work in Eastern Africa includes a pre-feasibility Destination Development Plan for the Lake Victoria Region, Uganda.

Nahar has direct tourism operations experience, including management of two of the Ecolodges in Southern India. He has also developed a business model for an ecotourism based chain of resorts for the ATE group, and public private / partnership models for tourism across 50 destinations in Gujarat.

Nahar also has operational experience, with the development of community based enterprises.

Nahar has a highly participatory approach to his work, and has excellent written and oral communication skills in English, Hindi and Malayalam.

Jacinta Outlaw

Branding & Marketing

Jacinta has 15 years industry experience in business development and marketing.

She has worked with SMA in the preparation of tourism plans and feasibility studies in various parts of Australia. She is currently completing a Bachelor of Business with a double major in Marketing and Tourism.

Jacinta has a deep understanding of visitor and consumer motivations. She has invested signifiant time analysing various market segmentations systems, and applying them to tourism planning and feasibility assessment for major tourism proposals. She has even built her own system for analysing and predicting visitor profiles using her preferred market segmentation system.

Jacinta has built a reputation for being able to distil a destination’s natural competitive advantages and generate ideas that link these strengths and mitigate barriers to growth.

Jacinta’s focus is seamlessly integrating brand, marketing messages and product development / reinvigoration. Her marketing blends lateral thinking, creative concepts and a passion to deliver interactive experiences.

Jacinta is also very accustomed to working with volunteers and focusing their passion to work together for a common goal. For example, she has developed many volunteer engagement strategies and implemented many volunteer programs to support visitor information centres, event development, marketing and delivery.

Jacinta has training in consultation and cross-cultural communications, and has interviewed over 100 stakeholders and conducted over 40 consultative workshops for tourism and economic development projects at the local and regional level.

Maurice Couture

Tourism Planner

Maurice is a tourism planner, with specific expertise in resort destinations, sustainable tourism, ecotourism, and adventure travel.

He offers a key SMA link into Canada and various French speaking countries. His specific expertise includes destination planning and development, business planning and networking, tourism product development, human resources assessment and planning, marketing strategy and business planning, feasibility / opportunity study.

Some of Maurice’s relevant projects include:

  • Product strategies (St Lawrence River, Winter, Nature, Culture & Events) and Quebec marketing strategy
  • Best Practices Guide for the Design of Adventure & Nature Tourism Experiences
  • 2013-2020 Tourism Master Plan of the Laurentians Region (Canada)
  • Competitiveness Assessment of the Quebec Hotel Accommodation Sector
  • Development Plan 2012-2015: Quebec Alpine Ski Centres Association, Quebec Hotel Association, Quebec Ecotourism and Adventure Travel Association
  • Profile and assessment of 20 tourism sector associations (hotels, spas, attractions, museums and adventure sectors)
  • Assessment of major trends in the International Cruise Industry
  • Marketing Plan for Quebec Cycling-Tourism

Maurice was a lecturer in the fields of ecotourism, nature-based tourism and sustainable tourism at the following universities: University of Quebec in Montreal, University of Quebec in Trois-Rivieres and University of Ottawa.

For several years he assisted the management of a Resort Tourism Cluster for Canada’s Laurentian’s Region. This involved tourism product development planning, development of a quality scheme, and human resource development and training.

Maurice is bilingual in French and English and has some basic knowledge in Spanish.

Darryl Lombard

Destination Planning & Development

Darryl brings a fresh perspective that helps redefine traditional views and encourages an open-minded discussion of where the market and the community, land owner, developer and investor’s resources and interests meet.

Darryl is a key SMA link into southern Africa and parts of the Middle East.

Darryl is experienced in undertaking market analysis, strategic planning, and implementation for enterprises engaged in all sectors of tourism, and collective groups such as destination marketing organisations, departments of tourism, parks boards, and national tourism offices. He is particularly skilled at identifying source markets for tourism projects, facilities and regions and local communities, developing strategic marketing plans, and managing the implementation of these plans.

Darryl has worked in 21 African and Indian Ocean countries as well as India and the Middle East. His clients have included: Malawi Ministry of Tourism, Tanzania Tourist Board, SARTOC, RETOSA, the Development Bank of Southern Africa, the Regional Spatial Development Initiative Unit, the CPPP Unit, the CSIR, the Rock Art Institute of the University of the Witwatersrand, Saudi Arabia’s Commission for Tourism and Antiquities, a number of regional and domestic airlines, Metropolitan.

Some relevant projects include:

  • Market overviews, product concept development and financial feasibility assessments for a new Desert Corporate Retreat destination in Saudi Arabia
  • Market overviews, product concept development and  financial feasibility assessments for three ecotourism destinations in Saudi Arabia
  • Tourism feasibility assessment, anchor product conceptualisation and financial pre-feasibility for Mdala and Mkhombo Nature Reserves in Mpumalanga, South Africa
  • Integrated Tourism Development Plan  for Mozambique
  • Master Plan for Praia da Rocha (Inhambane, Mozambique)
  • Tourism Master Plan for the Eastern Forests of Abu Dhabi (United Arab Emirates)
  • Branding and marketing strategy for Malawi (south eastern Africa)

Roberto Emilio Baca Plazaola

Roberto Emilio Baca Plazaola

Sustainable Tourism Development

Roberto is the SMA link into Central America. He has 15 years experience in tourism planning, developing sustainable tourism products, benchmarking tourist destinations development of sustainable tourism policies and strategies, reinvigoration of tour operations and implementation of environmental education programs.

Roberto has a Masters of Environmental Management and Ecotourism and a Degree in Marine Biology.

Roberto has worked as a consultant for the Inter-American Development Bank / Multilateral Investment Fund, Central American Bank for Economic Integration, The Spanish Agency for International Cooperation for Development, United Nations Program for Development, Swiss Cooperation Agency and Netherlands Development Organisation.

Robert is affiliated to the World Tourism Organization, member of the expert group in Tourism / Protected Areas and the World Commission on Protected Areas of the International Union for Conservation of Nature.

Some relevant projects include:

  • Comparative analysis of Rural Tourism Development in Central America
  • Strategies and Public Policies for Rural Sustainable Tourism in Nicaragua
  • Design of tourism routes and circuits for a Community Rural Tourism Network in Central America (Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama)
  • Brand and Marketing Strategy for Ometepe Island (Nicaragua)
  • Design and development of a training tool kit addressing environmental management, climate change and sustainable tourism
  • Sustainable Tourism Development Strategy for the Zhemgang Dzongkhag region (Bhutan)

Jans Huayca

Sustainable Tourism Planner

Jans works with indigenous communities, the private sector and government to increase the sustainability of tourism through conservation and local development. He is the SMA link into South America.

Jans has qualifications in tourism and ecotourism, and Masters in environmental management. He has been trained in the development and implementation of legislation as it applies to tourism in protected areas, scientific research methods, market research, statistical tools, Geographic Information Systems, land use planning, management for sustainable use of natural resources and land use rights.

Jans’ career began with international cooperation and development. Highlights include working as an Ecotourism Officer for the Frankfort Zoological Society, and the development of a legal framework for concessions and tourism management in protected areas, for the Peruvian Ministry of Environment.

Jans has since built significant experience in destination planning across some 20 protected areas in Peru. He has used tools such as site plans, master plans, and the Limits of Acceptable Change to use conservation as a means to increase the quality of life for local communities.

Some of the high profile sites that this experience comes from include Machu Pichu and the Manu National Park in Peru.

Jans is based in Peru, and has a comprehensive experience of nature tourism across Peru, Costa Rica and Brazil. Jans is bilingual in Spanish and English, and has some basic knowledge of Portuguese and Romanian.

Sharon Veale

Cultural Heritage Management

Sharon brings a wealth of expertise and over 15 years’ experience in Aboriginal and historic cultural heritage assessment, management and conservation.

Sharon specialises in urban planning, historic research and heritage interpretation.

Sharon is General Manager of the highly acclaimed heritage consultancy GML Heritage. She also has extensive experience in community engagement and a deep understanding of the values people attribute to heritage places. She has a strong track record in preparing heritage assessments across cultural landscapes of significant scale and complexity.

As a GML Partner, she plays a pivotal role in leading, facilitating and coordinating multidisciplinary teams in the integrated assessment of heritage values.

Prior to joining GML, Sharon was a Research Historian in the Cultural Heritage Division of the Department of Environment, Climate Change and Water. Sharon also lectures in Heritage Planning at the University of NSW, has published three books and regularly contributes to peer-reviewed journals.

Sharon and GML have worked with SMA on several projects – most recently an Interpretation Plan for Hill End (NSW) and a Feasibility study for a new cultural museum, exhibition and archive centre for Ballarat, Victoria.

Other significant work includes:

  • Angkor World Heritage Area, Heritage Management Framework, for the Royal Government of Cambodia, APSARA National Authority
  • Royal Botanic Gardens and The Domain, Conservation Management Plan for the Royal Botanic Gardens Trust; and
  • Sydney Opera House Vehicle and Pedestrian Safety Project and Forecourt Aboriginal Cultural Values Assessment for the Sydney Opera House Trust

Rachel L’Abbé

International Indigenous Tourism

Rachel seeks to bring Aboriginal and non-Aboriginal people closer together by raising public awareness on Aboriginal tourism.

Rachel has combined her bachelor’s in tourism management with her master’s in international studies to develop an expertise that she uses to support communities in Aboriginal tourism development.

She wrote her PhD thesis on Aboriginal tourism, using it to demonstrate that community-oriented, sustainable Aboriginal tourism is a good way for the people in a community to get in touch with their own culture and identity through contact with others. In 2012, she developed and gave an Aboriginal tourism seminar at the University of Quebec in Montreal for the master’s program in tourism.

Rachel has worked nationally and internationally with Aboriginal and rural people on community-based tourism projects for more than 10 years. She has solid experience developing strategic plans with community participation. She also travels frequently in Europe and South America and has visited many small communities.

Rachel has interacted with Aboriginal and other cultures to deepen her understanding of their various identities. She knows the importance of forging good personal and professional relationships with Aboriginal people and promotes their involvement in local tourism projects. Rachel builds bridges between people who develop sustainable tourism projects and those who wish to travel to such destinations. She provides clients with the tools (marketing, ideas and training) they need to describe and develop their own sustainable and/or Aboriginal tourism projects.

Rachel is open minded, creative and very adaptable. She is strongly motivated to develop community-oriented Aboriginal tourism. Rachel speaks fluent French, English and Spanish.

Jane McArthur

Jane McArthur

Food and Wine Tourism

Jane has 15 years experience in tourism and hospitality business development, operations and marketing. She is a professional and accomplished business-woman who seamlessly moves through the multi-dimensional world of small business and the hospitality sector. She blends lateral thinking, creative concepts and a passion to deliver interactive experiences.

Jane has a Diploma of Hospitality and is a Cert IV qualified trainer.

Jane joined SMA in 2013 to deliver best practice research, benchmarking and competitor analysis. Her style is to start with the Internet, find promising leads and then pursue them on a one to one basis.

Jane’s persistent yet polite style results in deeper insights about why practices worked or failed, and what reflections to make implementation work better.

Some examples of her recent work with SMA include:

  • Online needs analysis market research competitor analysis and focus group market research to test potential product development ideas for a Feasibility Study for a new art museum in Shepparton (Victoria);
  • Benchmarking and competitor analysis for a Feasibility Study for a new Ballarat Museum, Exhibition and Heritage Centre (Victoria);
  • Visitor research and market testing new tourism product development ideas for new interpretation experiences at Hill End (NSW);
  • Ecotourism accommodation, tour, attraction, food and beverage product assessment in Kenya; and
  • Accommodation supply and analysis for Forrest (Victoria) to support a Feasibility Study for additional accommodation.

Jane was also a founding member of ‘Essentially Barrington’, a branded cooperative initiative involving a group of local food producers united in their pursuit to produce quality products and market under a united brand.

Jane was an active member of the Gloucester Chamber of Commerce for many years, and held the role of acting President for one year (2011). During this time Jane worked with other committee members to take an active role in developing business related skills; marketing and supporting businesses via presentations and workshops; partnering with organisations with a capacity for growth; and encouraging positive communication between local business and the community.

During Jane’s time with the Chamber, she was also involved in events promoting Gloucester as an ideal tourist destination, including the Chill Out Festival, Gloucester Motorcycle Expo and Mountain Man Triathlon.

Nicholas Hall

Nicholas Hall

Australian Aboriginal Consultation

Nicholas is a specialist in heritage and tourism, Indigenous land management and economic development.

Nicholas has worked for the Australian Heritage Commission, the Australian Government Department of Environment and Heritage (including as Assistant Director of Heritage and Tourism).

Nicholas has spent a period living in the Northern Territory and working on tourism issues there for Tourism NT (within the Indigenous Tourism Development Team) and for numerous Aboriginal organisations.

Nicholas is highly experienced at providing tourism management and development advice for heritage listed landscapes. He has worked on heritage and tourism management at key heritage sites in Australia including Uluru – Kata Tjuta, Kakadu and Purnululu National Parks, as well as internationally in Vanuatu, Indonesia, Papua New Guinea and Easter Island.

Nicholas was part of the team that recently developed the Tourism Management Plan for Angkor in Cambodia.

Nicholas is a participating co-author of several publications including Successful Tourism at Heritage Places: A guide for tourism operators, heritage managers and communities and Steps to Sustainable Tourism: Planning a sustainable future for tourism, heritage and the environment

He has developed Stepping Stones for Tourism, a participatory tourism development program for Indigenous and local communities. This program has been used for community consultation and project development in many Indigenous and local communities.

Nicholas’ Indigenous tourism development and consultation experience has included:

  • Dugong Beach Resort, Groote Eylandt, NT. – community consultation and tourism product planning.
  • Manbiyarra development East Alligator River, NT. – community consultation for Djabilukgu Association Inc.
  • Training of staff in Indigenous tourism development processes – Central Land Council, NT.
  • Angas Downs Indigenous Protected Area – Tourism awareness and product planning
  • East Arnhem Land, NT. – Tourism Product Development Assessment of 7 community enterprises.
  • Tourism product development for Gurindji Country and Wave Hill Walk Off tours, NT.
  • Indigenous Protected Areas Tourism Our Way Program – tourism planning for 8 IPAs around Australia

Nicholas is highly experienced in working in Aboriginal communities on development plans, feasibility studies, business plans, participatory planning, training & specialist heritage advice.

Jan van Schaik

Jan van Schaik


Jan’s professional and academic career in public realm, commercial, cultural, retail and residential architecture has led to notable outcomes both internationally and within Australia. His carefully developed industry relationships, broad experience and leadership skills make him a natural liaison. His energy motivates those who work with him to high standards and exacting delivery on all stages of a project.

Jan has collaborated extensively, with other artists and architects in Melbourne, Malaysia, China and Japan and pioneered a World Architecture Workshop an ongoing research and teaching project with academics and professionals in France, Japan, Spain, China and the United States which harnesses professional and institutional knowledge to unravel intractable urban problems over a five year period.

Jan’s interest in community arts and the public realm manifests in the authoring of public artworks. His membership of the Melbourne City Council Creative Spaces Working Group provides a critical link between council staff, artists, developers, real estate agents, planners and venue operators across Melbourne and Victoria.

Jan recently worked with Simon McArthur and Associates on a feasibility for a new art museum in Shepparton, Australia. His work featured a highly innovative five storey building in the centre of parkland that was widely supported by local government and the local community.

Glenn Berrill

Landscape Architect

As a director of TBLD, Glenn has a Ba L.Arch (Hons) and brings to the project over eighteen years experience in stakeholder consultation, landscape architecture, masterplanning, tourism site planning and design of large scale landscape and recreational infrastructure projects.

Glenn offers extensive expertise in masterplanning of complex sites with high conservation value, providing high-level strategic planning advice with government and agency stakeholder’s consultation, and creative and technical design solutions.

Glenn’s skills include designing high quality and innovative infrastructure responses in sites with challenging geotechnical, environmental and construction conditions. He has successfully delivered large scale tourism, trail and infrastructure projects, including the Wonga Wetlands Masterplan (with SMA), Narrabeen Trail Masterplanning and Design (6M), Triplet Falls Trails and Lookouts Masterplanning and Design with SMA (4M), Great Ocean Walk planning and design projects (2M), The Dales Christmas Island Iconic Boardwalk Design and Documentation (current) and the Quarantine Station HLMP and documentation of all site works.

Glenn offers SMA extensive experience working in sites with exceptional ecological, recreational and tourism values, developing bespoke facility designs supported by robust and proven documentation. He has worked with SMA on various Master Plans and Product Development Strategies in various parts of Australia.

Max Player

Estimator and Construction Advisor

Max has over 40 years experience in the building industry, hospitality education and hotel business management. Working with construction companies such as K.B. Hutcherson and Condux, he developed project concepts, feasibility studies, land purchases, supervision of construction and financial control.

During this time Max was responsible for projects with a development value in excess of $40 million, completing projects for Vogue Magazine, Hartland & Hyde, IBM, the P & O Group Head Office and Dalgetty Developments. He has played an active management role in the operation of the Mercure Resort Blue Mountains, the Blue Mountains Hotel School and other international projects.

Max has been involved in a variety of consulting roles, including the Education and Policy Unit of Australian Business Limited. He was also the initial chairperson of Blue Mountains Tourism. Max established the heritage tourism development company, Mawland, in 1986.

As Director of Mawland, he project managed the restoration work at the historic Everglades Gardens, Lilianfels Guest House and Munn Street Bond Store (all in NSW).

Max, Simon McArthur and Suzanne Stanton won the lease and proposal for the conservation and adaptive reuse of the Quarantine Station in 1997.

Max personally financed the first stages of the development and coordinated the financing of the remainder of the project. He also directed the conservation adaptive reuse work. He remains the Managing Director of the Q Station Board and its operations.

Suzanne Stanton

Property Law

Suzanne Stanton brings to our consulting arm a strong expertise in legal drafting and negotiation, documentation project management and tracking skills and an absolute commitment to meeting deadlines.

Suzanne has worked closely with Simon McArthur on the negotiation and management of the leasing and development of the North Head Quarantine Station to become Q Station. She has in-depth knowledge of all aspects of property law including acquisitions and sales, development projects and hotel, commercial, industrial and retail leasing, strata title issues, subdivision, drafting, commercial leasing, and joint ventures.

Many of the developments sell overseas and involve liaison with, and advice regarding, the Foreign Investment Review Board. Her experience includes involvement in several complex multi-million dollar sales of real estate under instructions from vendors, purchasers, managers, receivers and banks. These matters have ranged from residential properties, farms and luxury home unit developments to hotels resorts and shopping centres.

Suzanne’s work on these projects has also included financing, leasing work and consultancy regarding improvements of the properties before the sale to maximise potential income or re-sale value.

Suzanne has appeared as an expert witness in the NSW Supreme Court on the subjects of leasing, old system title and covenant compliance.

Marcello Notarianni

Marcello Notarianni

Tourism & Protected Area Management

Marcello is an economist with over 16 years of experience in sustainable tourism development. His career began in market analysis, feasibility studies, and gradually shifted into sustainability and special interest tourism products. He now focuses on sustainable tourism policy, management, marketing strategies, standards, product development for environmental and cultural destinations, and self-financing mechanisms for protected areas.

Marcello is also an accomplished trainer for various universities and research centers. He has worked with a range of international organizations including UNDP, UNWTO, EU, IADB, ADB, ITC/ILO, SNV, and Italian Cooperation in over 25 countries in Asia, Europe and Latin America. He also has significant exposure to major international development programs including GEF, MDGs, ST-EP, Inclusive Business, EU Asia Invest and Life Program, and was involved in the International Year of Ecotourism 2002.

As SNV Sustainable Tourism Program Leader in Central America and Latin America, and ICIMOD Senior Tourism Specialist, he gained practical experience on inclusive business models, using the tourism value chain as a tool for poverty alleviation and heritage tourism strategies and sustainable tourism practices in trans-boundary landscape. He holds a Bachelor of Economics and Banking and a Master of Tourism Economics from Bocconi University (Italy).

Marcello’s recent projects include:

  • Poverty Reduction in Liupanshan, Ningxia Hui Autonomous Region program, China for ADB;
  • Mid Term Evaluation of the UNDP/GEF Project, ‘Enhancing Resilience of tourism-reliant communities to climate, change ‘risks with SMA
  • Kailash Sacred Landscape Conservation and Development Initiative, Integrated landscape program between China, India and Nepal for ICIMOD, GIZ – Germany, DFID-UK.
  • Kangchenjunga Landscape Conservation and Development Initiative, Integrated landscape program between Bhutan, India and Nepal for ICIMOD, GIZ, DFID-UK.
  • “Mainstreaming Biodiversity Conservation into the Operation of the Tourism and Fisheries Sectors in the Archipelagos of Panama” for UNDP, GEF and ARAP
  • Develop the Guyana National Ecotourism Training Strategy for IADB and the Guyana Ministry of Tourism, Industry and Commerce.
  • Strengthening the financial sustainability of the Guatemalan Protected Area System (SIGAP) through ecotourism for the National Council of Protected Areas of Guatemala (CONAP), GEF and UNDP.
  • Developing a Sustainable Tourism Model for the Exuma Cays Land Sea Park in Bahamas for a GEF project and Bahamas National Trust with SMA.

Marcello is a key Associate for SMA across Europe, Latin America, South and Central Asia. A native Italian, Marcello is fluent in English and Spanish and good knowledge of Portuguese and French.

Emma Doyle

Marine Protected Areas Management

Emma is a marine protected areas specialist and the SMA link to the Caribbean region. She recently worked with SMA in preparing a Sustainable Tourism Model for the Bahamas.

Emma is an environmental management professional with 15 years’ experience working in Latin America and the Caribbean. Her experience covers some 70 international cooperation projects and stretches across a range of themes related to biodiversity conservation, sustainable development, climate change, outreach and education, sustainable alternative livelihoods and coastal tourism.

Marine protected areas play an important role in helping to conserve marine biodiversity, in addressing impacts of overfishing, in helping to solve conflicts between marine resource users, and in providing opportunities for sustainable alternative economic activities for local coastal communities.

Emma works with government agencies, NGOs, multilateral organizations, the private sector and technical experts in the nearly 40 countries and territories of the Wider Caribbean region to build and strengthen connections between marine protected area managers, as well as with potential partners, to exchange information and share best practices. Her connections within the region are vast, and she brings first-hand knowledge of the realities of coral reef and protected areas management to our group.

Emma first worked in the Caribbean region as the manager of bilateral cooperation and project funding for a diplomatic mission, and she has a solid reputation in both grant-making and project management. She is an experienced researcher, strategic planner and author of reports, briefs and papers with a flair for environmental communications. She frequently facilitates workshops and organizes training activities.

Emma studied coastal zone management at Sydney University and has a Master of Science in urban environmental management from Wageningen University in the Netherlands.

Emma’s recent projects include:

  • Development of a Sustainable Tourism Model for the Exuma Cays (Bahamas) with SMA
  • ‘Implementing Capacity Building in the Mesoamerican Reef Marine Protected Areas Community’ (a Cooperative Agreement Project with the Gulf and Caribbean Fisheries Institute (GCFI) and the National Oceanic and Atmospheric Administration (NOAA) Coral Reef Conservation Program (CRCP)
  • ‘Developing a Strategic Plan for Tobago Cays Marine Park, St Vincent and the Grenadines’ (for Tobago Cays Marine Park and CERMES, University of the West Indies)
  • ‘A Management Capacity Assessment of Selected Coral Reef Marine Protected Areas in the Caribbean’ (for NOAA CRCP, GCFI, UNEP-CEP and CaMPAM).
  • ‘Strengthening Reef Management in the Grenada Bank’ (for Sustainable Grenadines Inc. with funding from the US National Fish and Wildlife Foundation, NFWF).
  • ‘Incorporating Climate Adaptation into Marine Turtle Conservation: Strengthening Capacity for Planning and Implementation’ (for WIDECAST and CaMPAM with WWF, funded by the Organization of American States Western Hemisphere Migratory Species Initiative).
  • ‘Promoting Responsible Practices in Marine Ecotourism’ (with Jean Michel Cousteau’s Ocean Futures Society, funded by the British Embassy, Caracas).

Karl Flowers

Economic Impact Assessment

Karl is a leader in tourism market analysis, policy design and delivery who has brought high performance and introduced more effective strategies to a range of organisations. He has 23 years experience as a tourism industry specialist working with the predecessor of the Department of Resources, Energy and Tourism (as Director Tourism Investment team), TTF Australia, and Tourism Australia as well as a private consultant.

Karl has worked as:

  • Tourism & Aviation Economist and acting Director Strategy and Research for Tourism Australia
  • General Manager Policy and Research for TTF Australia
  • Director Investment for Commonwealth Department of Tourism
  • Director, Service Industry Policy for the Department of Industry and Commerce

Karl has worked with Simon McArthur and Associates on a number of projects over the past few years. Examples of his work include:

  • Economic impact analysis and review of key issues facing the visitor and overall economy of the Borough of Queenscliffe (Vic)
  • Estimates of the economic impact of tourism for the Great Ocean Road region and its five local government areas, which included detailed tourism market and product analysis
  • Economic impact of tourism for the Tourism Greater Geelong and the Bellarine and its local government areas including a review of tourism forecasts as relevant to regional Victoria
  • Detailed regional tourism market analysis for the Shepparton region as a core aspect of the Feasibility Study for a new Shepparton Art Museum
  • Detailed market and economic analysis of Docklands (Melbourne) supporting A Destination Marketing Plan
  • Detailed market analyses for Tourism Victoria on mature inbound leisure tourists, first versus return leisure tourists and the impact of aviation developments on Victorian tourism
  • Report to Victorian Tourism Industry Council outlining “A vision for State Government tourism policies for the next Parliamentary term”, highlighting both challenges and opportunities for Victorian regional tourism
  • Tourism economist specialist sub-contractor to the L.E.K. Consulting major review of the impact of regulations on tourism investment for the Department of Resources, Energy and Tourism
  • Input to development of the NSW Tourism Industry Plan
  • Review of the impact of the Passenger Movement Charge on the Australian tourism industry and options for reform
  • Impact of carbon tax on the Australian tourism sector (with Dr Tony Webber, Qantas Chief Economist)


Anne-Maria Mäkelä

International Tourism Marketing

Anne-Maria has 20 years experience working across the World in sustainable tourism, marketing and product development.

Over the past 10 years she has worked for extended periods of time in DPRK, Albania, Moldova, East Timor, Cambodia, Ghana, Uganda, India, Eastern Anatolia in Turkey.

Through these placements, she has become highly accomplished in tourism stakeholder consultation in developing countries, across public, private sector and non-governmental sectors.

She has worked for major tourism funding bodies, such as the World Tourism Organisation, UNDP, SNV and Trade Mark East Africa.

Some of Anne-Maria’s major projects relevant have included:

  • Pro poor tourism development in Cambodia
  • Tumen River Area Development Programme (China, DPRK, Mongolia, ROK, Fareast Russia)
  • Phu Quoc Tourism Development Master Plan, Vietnam
  • Tumen Programme, China
  • Heilongjiang Tourism Development Master Plan, China
  • Rural Tourism Development in Shandong Province, China
  • Tourism Development Master Plan for Yunnan Province, China
  • Wujin-Taihu Lake Tourism Development Plan, China
  • Coastal Tourism Development Master Plan for Shandong, China
  • Inclusive Markets in Tourism Project, Uganda, which involved branding, product development and capacity building / training to increase the participation of the poor and local communities in the tourism sector.

Anne-Maria is a key Associate for SMA across southern Africa, China, India and wider Asia.

During 2016 she worked closely with SMA in Uganda, conducting consultation, product audits, product gap analysis and product audits for cultural tourism, birding, faith tourism and nightlife tourism.

Anne-Maria speaks English, Finnish, Swedish and German.

Anne Teddy Awori

Uganda Tourism Development Expert

Anne has a solid understanding of Uganda’s tourism industry and sound knowledge and familiarity of Uganda’s existing and potential tourism attractions and activities. She has worked with SMA in forming tourism product development strategies for adventure, cultural, spiritual and ecotourism sectors.

Anne has played a significant role in supporting SMA consultation and research for tourism projects in Uganda. She has solid skills in public, private sector and civil society stakeholder engagement, along with excellent networking skills with all Uganda’s tourism associations.

Anne has a sound understanding of the existing legislative framework in Uganda, including the Tourism Act 2008; Uganda Wildlife Act 2000; National Wetlands Policy 1995; and the Tourism Policy 2015; and a solid comprehension of the Eastern Africa regional planning framework.

Some highlights of Anne’s career include working on the Uganda Tourism Policy and Master Plan 2012 to 2014, and the development of a classification system for Uganda’s hotel sector.

Anne has worked with international organisations such as UNDP, UNWTO, UNECA, USAID, European Union, Trade Mark East Africa, African Union, Wildlife Conservation Society and the Intergovernmental Authority on Development.