This week, the Northern Territory Minister for Tourism launched the SMA produced Tourism Master Plan for Hermannsburg and surrounding region of Western Macdonnell Ranges. The Minister also announced $0.5M to kick start implementation.
This Master Plan has been prepared to provide a foundation for the development of new and innovative Aboriginal tourism businesses at Hermannsburg (named by local Aboriginal people as Ntaria) and surrounding region. Implementation of the Plan will trigger significant employment opportunities for Aboriginal people living in the region, as employees and as self-employed business people. There is significant excitement among some of the local people to see this happen.
The Masterplan recommends six strategic directions:
- Introduce a recommended touring direction for the loop drive
- Establish a new governance model for tourism in Hermannsburg
- Revitalise Historic Hermannsburg Precinct
- Develop a Cultural Campground at Hermannsburg
- Develop brumby riding tours in Hermannsburg
- Other actions to strengthen tourism in the region
- Develop craft production in Hermannsburg
- Transition Wallace Rockhole to focus on craft and food making experiences
- Support the growth of Aboriginal led 4WD tours to Palm Valley
- Develop an interpretation platform introducing the geography of the West MacDonnell Ranges
- Create Tnorala Aboriginal Starlight Storytelling Experience
- Replace the interpretation signs at Albert Namatjira’s home
- Replace the sculpture on eastern edge of Hermannsburg to better recognise and celebrate Albert Namatjira
The Minister recognised the innovation in the Plan and the planning process. One SMA workshop featured local storyetllers and leather craftspeople talking about their products and where they would like to evolve them through the Master Plan. Another workshop featured 100 school children of Hermennsburg (pictured). The children, as the future labour force, helped shape the product ideas to capture what they wanted to do and provide local character.
To see the story about the Plan’s launch, or access the Report, please go to